
Chapter 5 - Analyzing the Marketing Environment Marketing 5th
1.1.1.1.1.1.1.5 Additional Teaching Tips
Perhaps the most challenging aspect of this chapter is for students to truly understand the
relationships between the areas of the marketing environment. Since the graphical figure
(page 146) appears to be self-explanatory, students tend to gloss over it in the reading
since they understand most of the vocabulary in the figure. Instructors may want to lead
a group assignment in which groups need to create a marketing situation which
demonstrates the impact of the factors (instructors can assign one per team such as
“social” to team 1, economic to team 2 and so on. The group also needs to go one step
further in assessing that factor’s effect on the completion, corporate partners, the
company and ultimately the consumer. The instructor also may elect to have teams come
up with one example of each of the factors (though this may be time consuming).
Students will tend to shy away from a marketing example so the instructor should
emphasize it need to be a clear marketing example. Once those examples are shared
(Perhaps put on the white board or transferred to the transparency of this figure), class
discussion should follow addressing the impact of the environmental factors on the
marketing strategy and how it may even impact the SWOT.
Online Tip: This exercise is easily transferred to in either an online team assignment or
separate posts with each of the external factors becoming one of the post topics (divide
the class by last name alphabetically to answer some of the posts or have students
contribute one example to each of the posts/external factors).
Remember to review the Newsletter for Instructors and its accompanied PowerPoint
presentation, which integrates examples and discussion from the newsletter. Each
newsletter contains over ten article abstracts on hot topics, plus a selection of current
commercials and videos for you to use with your class. The newsletter also includes a
guide that explains where the articles, commercials, and videos best fit in your Marketing
course.
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