4-28: Corporate Social Responsibility Explain to students that companies are
involved in a host of activities.
Ask students: Why might some social
commentators suggest that CSR is
unnecessary? Students will realize that
some say the main objective of a
company should be to make money.
But, an understanding of CSR moves
many beyond a shareholder perspective
to recognize that they must appeal to a
vast variety of stakeholders including
countries, suppliers, the environment,
employees and customers.
4-29: Top 20 Admired Companies and Illustrative
Social responsibility is even one of the
key measures that Fortune magazine
uses to create its list of the most
4-30: Check Yourself 1. Today, companies are
undertaking a wide range of
corporate social responsibility
initiatives, such as establishing
corporate charitable foundations,
supporting and associating with
existing nonprofit groups, supporting
minority activities, and following
responsible marketing, sales, and
production practices. Social
responsibility is even one of the
eight key measures that Fortune
magazine uses to create its list of the
most admired companies.
2. Inputs and outputs are both
consumer, company, and cause.