Chapter 3 - Social and Mobile Marketing Marketing 5th
4 If you were marketing a new sneaker, what sort of mobile applications might
enhance your marketing efforts?
5 Assume you work for a large consumer packaged goods firm, which has
discovered that its latest line of snack foods is moving very slowly off store
shelves. Recommend a strategy for listening to what consumers are saying on
blogs, review sites, and the firm’s website. Describe how your strategy might
provide insights into consumers’ sentiments about the new product line.
6 As an intern for Dunkin’ Donuts, you have been asked to develop a social media
campaign for a new glazed muffin. The objective of the campaign is to increase
awareness and trial of the new line of muffins. How would you go about putting
such a campaign together?
7 You were just hired by a company that wants to produce apps that help people
become healthier by exercising, eating well, and reducing stress. Which of
customer motivations would you recommend the company focus on? Describe the
app you would design, the customer motivations it meets, and why your app is the
design for your potential customers.
Students will respond with many different types of apps using the following customer
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