campaign for the new line of light trucks. Which push and pull sales promotion tools do you believe
would be most effective? Why?
9 Consider all the diet products that are currently advertised on television today, including weight
loss supplements, weight loss programs, and fitness equipment. Do you believe that some of these ads
overstate what the product or service can actually do? Do you think any of these ads are actually
deceptive or puffery?
10 You are invited to your six-year-old niece’s birthday party and bring her the new superhero doll
being advertised on television. She’s thrilled when she unwraps the gift but is in tears a short time later
because her new doll is broken. She explains that on TV, the doll flies and does karate kicks, but when
she tried to play with the doll this way, it broke. You decide to call the manufacturer, and a
representative tells you he is sorry your niece is so upset but that the ad clearly states the doll does not
fly. The next time you see the televised ad, you notice very small print at the bottom that states the doll
does not fly. You decide to write a letter to the FTC about this practice. What information should you
include in your letter?