1-13: What Element of Marketing is This? Ask students what element of marketing
is represented in this picture?
Students should recognize that this
represents “Place: Delivering the Value
Proposition. “ This ad focuses on a type
of distribution outlet: self-serve
1-14: Marketing Can be Performed by
Individuals and Organizations
This exhibit illustrates how the same
product, a desktop computer, can be sold
from firm to firm, from firm to consumer,
and then be used consumer to consumer to
Ask students whether they’ve bought
from other consumers online. Many
options are available to buy C2C online,
especially with the development of online
cooperatives like etsy.com. Follow the
web link to visit this site.
1-15: Marketing Impacts Stakeholders Marketers affect many stakeholders.
Customers represent one stakeholder
group but others include all those in the
supply chain, employees, and society at
Supply chain partners include
manufacturers, agents, wholesalers,
retailers, and so on. Companies market to
employees with employment marketing,
also known as internal marketing, to
recruit and retain the best employees.