Chapter 10 – Managing Employees’ Performance
3. The measurement may evaluate employees in terms of attributes – characteristics
believed desirable- or the measurements might identify whether employees have
behaved in desirable ways. For both approaches, the performance management system
must identify the desired attributes or behaviors, then provide a form on which the
manager can rate the employee in terms of those attributes or behaviors. Typically, the
form includes a rating scale.
Did You Know
Popular Performance Measures
In a survey done by Business & Legal Resources, most companies measure the quality of work
on performance appraisal. Slightly more than half the respondents said they measure goal
achievement and less than half said they measure individuals’ attributes.
Discussion Question with Possible Answer
Of the five measurements shown, which would you describe at attributes, and which would you
describe as traits? Why?
Answers will vary.
C.Rating Attributes: The most widely used method for rating attributes is the graphic
rating scale. This method lists traits and provides a rating scale for each trait. Figure
10.3, Example of a Graphic Rating Scale, shows an example of a graphic rating scale
that uses a set of ratings from 1 to 5.
1. A drawback to the graphic rating scale approach is that it leaves to the manager the
decisions about what is “excellent knowledge” or “commendable judgment” or “poor
interpersonal skills.” The result is low reliability because one manager is likely to
arrive at different judgments than another manager.
2. To get around such problems, some organizations use mixed-standard scales,
which use several statements describing each trait to produce a final score for that
trait. Figure 10.4, Example of a Mixed-Standard Scale, provides an example of this
type of instrument.
3. Rating attributes is the most popular way to measure performance in organizations.
In general, attribute-based performance methods are easy to develop and can be
applied to a wide variety of jobs and organizations. If the organization is careful to
identify which attributes are associated with high performance and to define them
carefully on the appraisal form, these methods can be reliable and valid. However,
appraisal forms often fail to meet this standard.
D. Rating Behaviors: One way to overcome the drawbacks of rating attributes is to
measure employees’ behavior. To rate behaviors, the organization begins by defining
what behaviors are associated with success on the job.
1. One way to rate behaviors is with the critical-incident method. This approach
requires managers to keep a record of specific examples of the employee acting in
ways that are either effective or ineffective.
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