Comparative Analysis — BTN 3-2
($ in millions)
1. Apple
Current year, profit margin = $37,037 / $170,910 = 21.7%
Prior year, profit margin = $41,733 / $156,508 = 26.7%
2. Apple and Google have a comparable profit margin in the current year, but
Apple is more successful on the basis of profit margin in the prior year
relative to Google. Noticeably, Apple experienced a 5-percentage point
cents on each dollar.
3. Apple’s current ratios: ($ in millions)
Current year………..….….….….…... $73,286 / $43,658 = 1.68
Prior year………………………..….….. $57,653 / $38,542 = 1.50
4. In both years, Google has the higher current ratio (4.58 vs 1.68 for the
current year; 4.22 vs. 1.50 in the prior year), suggesting a better ability to
5. Apple’s current ratio increased from 1.50 to 1.68. Google’s current ratio
also increased from 4.22 to 4.58.
6. Google’s current ratio is above (better than) the industry average for both
years, and Apple’s is below (worse than) the industry average for both