Entrepreneurial Decision — BTN 23-7
1.
Deluxe Premium
Selling price per unit…….………………….……………………. $ 70 $ 90
Variable costs per unit…………………..……………..……….. 40 50
Sales Mix Recommendation. To the extent allowed by production and
market constraints, Charlie should produce as many Deluxe brownies as
possible. With a capacity of 400 hours of processing time per month, the
company can produce 400 cartons of Deluxe brownies, computed as:
Contribution Margin at Recommended Sales Mix
2. Sales Mix Recommendation with Sales Constraint. Charlie should make
60 cartons of Deluxe brownies to exactly match expected demand, and
commit the remainder of its productive capacity to Premium brownies.
This is computed as follows:
Deluxe brownies…………..………………….…………………….…..= 60 cartons per month
Hours per carton………………..……………..….…….….…….…...1.0
Hours used for Deluxe brownies…………………..….….…….. 60 hours
Hours left for Premium brownies (400 hrs – 60 hrs)…………….
340 hours
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Solutions Manual, Chapter 23
400 hrs. per mo.
1.0 hrs. per carton
1383