Chapter 10: Valuation and Rates of Return
10–35. (Continued)
h. Part g $61.56
Part f – 60.57
$ .99
i. 1) D1 increases, stock price increases
COMPREHENSIVE PROBLEM
Healthy Products (Dividend valuation model, P/E ratio) (LO5) Allie Reynolds,
the Chief Financial Officer of Healthy Products, Inc., has been asked to do an
evaluation of Fiber Cereal, Inc., by the President and Chairman of the Board, Gail
Martinez. Healthy Products was planning a joint venture with Fiber Cereals (which
was privately traded), and Gail and Allie needed a better feel for Fiber Cereals’
common stock value because they thought they might be interested in buying the
firm in the future.
Fiber Cereals paid a dividend at the end of year 1 of $1.20, the anticipated growth
rate was 10 percent, and the required rate of return was 13 percent.
a. What is the value of the stock based on the dividend valuation model
(Formula 10–9 on page ___)?
b. Indicate that the value you computed in part a is correct by showing the value of
D1, D2, and D3 and discounting each to the present 13 percent. D1 is $1.20 and it
increases by 10 percent (g) each year. Also discount back the anticipated stock
price at the end of year 3 to the present and add it to the present value of the
three dividend payments.
The value of the stock at the end of year 3 is:
( )
4
3 4 3
e
D
P D D 1 g
Kg
= = +
−
If you have done all these steps correctly, you should get an answer
approximately equal to the answer in part a.
c. As an alternative measure, you also examine the value of the firm based on the
price-earnings (P/E) ratio times earnings per share.
Since the company is privately traded (not in the public stock market), you will
get your anticipated P/E ratio by taking the average value of five publicly traded
food industry companies. These P/E ratios were as follows during the time
period under analysis: