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Bonus B - Using Technology to Manage Information
B-1
Using Technology to
Manage Information
bonus
chapter
=
what’s new in this edition B.3
brief chapter outline and learning goals B.3
lecture outline and lecture notes B.5
PowerPoint slide notes B.46
lecture links B.64
lecture link B-1: WHY WE TYPE THIS WAY B.65
lecture link B-2: E-MAIL RULES B.66
lecture link B-3: THE ELITE WORLD OF DATA MINING B.66
lecture link B-4: REVISING MOORE’S LAW B.66
lecture link B-5: JOHN ATANASOFF’S COMPUTER B.67
lecture link B-6: APPLE TAKES TO THE ICLOUD B.68
lecture link B-7: SHARING IN SILICON VALLEY B.68
lecture link B-8: PASSWORD OVERLOAD B.69
lecture link B-9: WEB SHOPPING SAFELY B.69
lecture link B-10: E-MAIL NEVER GOES AWAY B.71
B
Bonus B - Using Technology to Manage Information
B-2
critical thinking exercises B.72
critical thinking exercise B-1: SPAM STATISTICS B.72
critical thinking exercise B-2: EDUCATION ONLINE B.73
what’s new in
this edition
additions to the 10th edition:
• Getting to Know Chris Hughes, Co-founder of Facebook
• Name That Company: 4food
• Video case
revisions to the 10th edition:
• Subsection title changed to Social Media and Web 2.0; expanded with discussion of uses of Face-
book and Twitter in business
Bonus B - Using Technology to Manage Information
B-3
deletions from the 9th edition:
• Getting to Know David Steward, CEO of World Wide Technology
• Name That Company: Wal-Mart
• Subsection Green IT
brief chapter outline
and learning goals
bonus c h a p t e r B
Using Technology
to Manage Information
Getting To Know CHRIS HUGHES, CO-FOUNDER of FACEBOOK
learning goal 1
Outline the changing role of business technology.
I. THE ROLE OF INFORMATION TECHNOLOGY
A. Evolution from Data Processing to Business Intelligence
B. How Information Technology Changes Business
learning goal 2
List the types of business information, identify the characteristics of useful information, and
discuss how data are stored and mined.
II. TYPES OF INFORMATION
A. Managing Information
B. Organizing E-Mail and Electronic Files
C. Storing and Mining Data
Bonus B - Using Technology to Manage Information
B-4
learning goal 3
Compare the scope of the Internet, intranets, extranets, and virtual private networks and ex-
plain how broadband technology enabled the evolution to Web 2.0 and 3.0.
III. THE HEART OF KNOWLEDGE MANAGEMENT: THE INTERNET
learning goal 4
Review the computer hardware most frequently used in business.
IV. THE ENABLING TECHNOLOGY: HARDWARE
learning goal 5
Classify the types of computer software most frequently used in business.
V. SOFTWARE
learning goal 6
Evaluate the human resource, security, privacy, and stability issues in management that are
affected by information technology.
VI. EFFECTS OF INFORMATION TECHNOLOGY ON MANAGEMENT
VII. TECHNOLOGY AND YOU
VIII. SUMMARY
Bonus B - Using Technology to Manage Information
Getting to Know CHRIS HUGHES, of FACEBOOK
Hughes joined Facebook early, but not as a code writer. He developed the brand and exam-
ined the features that bring people closer together. Hughes helped grow the site from Harvard-
only to a global phenom. After making a name at Facebook, Hughes joined President Obama’s
campaign and worked with staff to create Obama’s huge on-line presence.
I. THE ROLE OF INFORMATION TECHNOLOGY
A. Business technology is continuously CHANGING
NAMES and CHANGING ROLES.
B. EVOLUTION FROM DATA PROCESSING TO
BUSINESS INTELLIGENCE
1. DATA PROCESSING (DP) is the name for busi-
ness technology in the 1970s; included technolo-
gy that supported an existing business and was
Bonus B - Using Technology to Manage Information
B-6
PPT B-1
Chapter Title
PPT B-2
Learning Goals
(See complete PowerPoint slide notes on page B.46.)
PPT B-3
Learning Goals
(See complete PowerPoint slide notes on page B.46.)
PPT B-4
Chris Hughes
(See complete PowerPoint slide notes on page B.47.)
PPT B-5
Name That Company
(See complete PowerPoint slide notes on page B.47.)
lecture link B-1
WHY WE TYPE THIS WAY
The modern office has a 19th century bottleneck—the
computer keyboard. (See the complete lecture link on page
B.64 in this manual.)
PPT B-6
Technology in the 1970s
(See complete PowerPoint slide notes on page B.47.)
Bonus B - Using Technology to Manage Information
B-7
3. Until the late 1980s business technology involved
using NEW TECHNOLOGY on OLD METHODS.
a. Then business shifted to using NEW TECH-
NOLOGY on NEW METHODS.
TELLIGENCE (BI), any variety of software appli-
Bonus B - Using Technology to Manage Information
PPT B-7
Technology in the 1980s
(See complete PowerPoint slide notes on page B.48.)
Bonus B - Using Technology to Manage Information
C. HOW INFORMATION TECHNOLOGY CHANGES
BUSINESS
1. Time and place have always been at the center
of business.
a. Today, IT allows businesses to delivery
products and services whenever and wher-
ever it is convenient for the CUSTOMER.
b. The text uses the entertainment industry to
illustrate the changes created by new tech-
nologies.
c. As IT breaks time and location barriers, it
Bonus B - Using Technology to Manage Information
PPT B-8
Technology in the Early 2000s
(See complete PowerPoint slide notes on page B.48.)
PPT B-9
Further Evolution
(See complete PowerPoint slide notes on page B.48.)
PPT B-10
Technology Brings Change
(See complete PowerPoint slide notes on page B.49.)
TEXT FIGURE B.1
The 7 Worst Tech Predictions
of All Time
(Text page B-4)
This text figure gives a few quotes from technology leaders
who got it wrong—very wrong.
TEXT FIGURE B.2
How Information Technology Is
Changing Business
(Text page B-5)
This text figure shows a few of the ways that information is
changing businesses, their employees, suppliers, and custom-
ers.
PPT B-11
Top U.S. Cities by High-Tech
Employment
(See complete PowerPoint slide notes on page B.49.)
Bonus B - Using Technology to Manage Information
B-11
II. TYPES OF INFORMATION
A. TYPES OF INFORMATION THAT ARE AVAILA-
BLE:
1. BUSINESS PROCESS INFORMATION, such
as information about sales, enterprise resource
planning, supply chain management, and cus-
tomer relationship management systems
Bonus B - Using Technology to Manage Information
progress
assessment
(Text page B-5)
PPT B-12
Progress Assessment
(See complete PowerPoint slide notes on page B.50.)
PPT B-13
Key Types of Business
Information Available
(See complete PowerPoint slide notes on page B.50.)
PPT B-14
Four Characteristics That Make
Information Useful
(See complete PowerPoint slide notes on page B.51.)
PPT B-15
Top Sites to Keep You Connected
(See complete PowerPoint slide notes on page B.51.)
4. USEFULNESS of management information de-
pends on four characteristics:
a. QUALITY: The information must be accu-
rate and reliable.
5. It is impossible to understand all the information
available, so priorities must be established.
C. ORGANIZING E-MAIL AND ELECTRONIC FILES
1. Use your e-mail program’s organizing tools and
create folders for specific topics, projects, or cli-
ents.
2. Use consistent file names.
Bonus B - Using Technology to Manage Information
TEXT FIGURE B.3
Taming E-Mail Interruptions
(Text page B-7)
This text figure shows a few of the ways workers can re-
duce the number of e-mail distractions.
PPT B-16
Effectively Using Your
Electronic Files
(See complete PowerPoint slide notes on page B.51.)
4. Use desktop search software, such as Google
Desktop.
D. STORING AND MINING DATA
III. THE HEART OF KNOWLEDGE MANAGE-
MENT: THE INTERNET
Bonus B - Using Technology to Manage Information
B-16
lecture link B-2
E-MAIL RULES
Writing an e-mail is not like writing a letter—some sugges-
tions for better electronic communication. (See the complete
lecture link on page B.65 in this manual.)
PPT B-17
How Do You Organize Data Glut?
(See complete PowerPoint slide notes on page B.52.)
lecture link B-3
THE ELITE WORLD OF DATA
MINING
Data mining is big business. Palantir is quickly becoming
Silicon Valley’s most exclusive employers. (See the complete
lecture link on page B.66 in this manual.)
progress
assessment
(Text page B-8)
PPT B-18
Progress Assessment
(See complete PowerPoint slide notes on page B.52.)
Bonus B - Using Technology to Manage Information
b. Some companies use intranets only to
publish information for employees.
c. Others create interactive intranets, allow-
ing employees to input information.
3. An EXTRANET is a semiprivate network that
uses Internet technology and allows more than
lines.
Bonus B - Using Technology to Manage Information
PPT B-19
Beyond the Internet
(See complete PowerPoint slide notes on page B.53.)
Bonus B - Using Technology to Manage Information
a. Companies no longer need dedicated lines,
but can use the public lines securely.
2. BROADBAND TECHNOLOGY is a technology
Bonus B - Using Technology to Manage Information
PPT B-20
Increasing Internet Power
(See complete PowerPoint slide notes on page B.53.)
PPT B-21
Broadband Caps
(See complete PowerPoint slide notes on page B.53.)
