Type
Solution Manual
Book Title
Business Communication: Building Critical Skills 6th Edition
ISBN 13
978-0073403267

978-0073403267 Chapter 28 Appendixes

April 6, 2019
Module 28 - Job Application Letters
Part 3:
Appendix 28-A: Job Application Letter
Examples
1208 Harrison Ave.
Columbus, Ohio 43201
May 15, 2011
Ms. Cheri Olsen
Administrative Assistant
Kobs & Draft
142 E. Ontario St.
Chicago, Illinois 60611
Dear Ms. Olsen:
I am interested in the Creative Assistant position announced in the April 24 issue of Advertising Age. My
experience in copywriting and graphic design enables me to combine vivid words and effective visuals to
create a complete direct mail package.
I will receive my Bachelor of Arts degree in Advertising from the Ohio State University in December. A
course in Direct Mail has given me the opportunity to write sales and fund-raising letters for a variety of
products and organizations. My fund-raising letter for the American Cancer Society earned an "A+." I've
also written real direct mail pieces in my current position as Assistant Promotion Director for the leading
Columbus radio station, WNCI 97.1, where I've seen first-hand how direct mail complements broadcast
promotions and print advertising. This experience would help me show Kobs & Draft clients why they
should include direct mail in their marketing mix.
Working well in groups is a skill I have honed in classes at Ohio State. Many of our advertising projects
were done in groups. For one project, I helped create an advertising campaign for Sensa-Lite light bulbs.
Our strategy for this campaign included media such as television, print advertising, and direct mail
coupons. My Business and Administrative Communication class emphasized collaborative writing; four
of our nine assignments were collaborative. My group produced a sales letter for "Country Combo" that
went through several drafts, eventually earning an "A." This experience taught me to communicate my
ideas to others on a creative team, keep a mind open to others' opinions, and write and revise with a group
effectively.
Could we set up an appointment for an interview in July? I'd like to show you the work I've done and talk
about ways that I could help Kobs & Draft continue its award-winning direct mail.
Sincerely,
Vincent E. Hilton
© 2014 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any
manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.
28-1
Module 28 - Job Application Letters
Appendix 28-B: Job Application Letter
Examples
1782 Valley Road
Columbus, OH 43291
April 9, 2010
Mr. James F. Luke
Golf Course Superintendent
Augusta National Golf Club
Augusta, GA 30906
Dear Mr. Luke:
Everyone in the golfing world is familiar with Augusta National whose beauty extends beyond its
challenging holes. I will graduate with a degree in Ornamental Horticulture from The Ohio State
University in August, and I would like to contribute to Augusta as an assistant superintendent.
I feel strongly that flowers and flowering shrubs should be an integral part of every course. To prepare
myself for this, I took courses in annual and perennial flowers and aboriculture. I had practical
experience at planting flowers, choosing the flower for the situation, and pruning flowering shrubs so the
succeeding bloom is not damaged.
Each year you go before the greens committee to submit the yearly budget and any changes or purchases
you feel necessary to maintain the course properly. To help prepare myself for that situation, I studied
accounting, business and administrative writing, and speech. Accounting showed me how to present a
budget to a non-specialist. Writing and speech classes showed me how to effectively communicate my
ideas to other people. Although there is no substitute for live experience, I am confident that I could be
successful in dealing with a greens committee.
As my résumé shows, I have had varied work experience. I have done all mowing operations from tees to
greens. At Augusta National the greens are the course's major attraction. Most of my work experience
has centered around the greens, mowing, aerifying, watering, syringing, spraying, and fertilizing them.
I would like to have an interview to go into greater detail about my abilities. From May 20 to June 8, I
am on break from school and would be able to visit you. Your position is one of the most enviable but yet
toughest in the world, and I can help you remain on top. I will be waiting to hear from you.
Sincerely,
Jonathan Merry
© 2014 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any
manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.
28-2

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