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Module 24 - Long Reports
© 2014 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any
manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.
24-1
Module 24 - Long Reports
Appendix 24-X: A Long Report Example
Page 19
5. Do you prefer to shop for clothing (check one that applies)
near campus
at a shopping center
in your home town
other (specify)
6. When buying men's clothing, do you prefer to go (check one that applies)
alone
with a parent
with a male friend
with a female friend
other (specify)
7. Have you ever heard of Redwood and Ross clothing stores? Yes No
8. Have you been in Redwood and Ross in the past year? Yes No
If yes, which store(s) have you been in?
9. Have you bought clothing from Redwood and Ross in the past year?
Yes No
10. How would you rate Redwood and Ross on the following characteristics? Place an X in the appropriate box.
Excellent Average Poor Perception
Product quality
Product style
Location of store
Service (personnel)
Advertising
Price
11. Now, I would like to ask you some questions about yourself. What year in school are you?
Freshman
Sophomore
Junior
Senior
Other
12. Do you now belong to a fraternity? Yes No
© 2014 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any
manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.
24-2
Module 24 - Long Reports
Appendix 24-Y: A Long Report Example
Page 20
Any comments about this questionnaire or the topic of men's clothing would be appreciated.
THANK YOU FOR YOUR COOPERATION!!!!
© 2014 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any
manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.
24-3
Module 24 - Long Reports
Appendix 24-Z: A Long Report Example
Page 21
Appendix B Tally of Responses to Questionnaire
(Note: "Adjusted Frequency" recalculates percentages after eliminating any blank cells or missing answers.)
Absolute Relative Adjusted
Freq. Freq. % Freq. %
Q1:
Yes 81 71.7 71.7
No 32 28.3 28.3
Total 113 100.0 100.0
Q2: How many times?
Less than once 53 46.9 65.4
1-3 26 23.0 32.1
More than once 2 1.8 2.5
Blank 32 28.3 Missing
Total 113 100.0 100.0
Q3a: Jeans
Disagree 13 11.5 16.0
Neither 18 15.9 22.2
Agree 50 44.2 61.7
Blank 32 28.3 Missing
Total 113 100.0 100.0
Q3b: Someone's opinion
Disagree 15 13.3 18.5
Neither 18 15.9 22.2
Agree 48 42.5 59.3
Blank 32 28.3 Missing
Total 113 100.0 100.0
Q3c: Number of stores
Disagree 18 15.9 22.2
Neither 24 21.1 29.6
Agree 39 34.5 48.1
Blank 32 28.3 Missing
Total 113 100.0 100.0
© 2014 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any
manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.
24-4
Module 24 - Long Reports
Appendix 24-AA: A Long Report Example
Page 22
Q3d: Recent fashions
Disagree 26 23.0 32.1
Neither 30 26.5 37.0
Agree 25 22.1 30.9
Blank 32 28.3 Missing
Total 113 100.0 100.0
Q3e: Prices
Disagree 3 2.7 3.7
Neither 19 16.8 23.5
Agree 59 52.2 72.8
Blank 32 28.3 Missing
Total 113 100.0 100.0
Q3f: Importance
Disagree 58 51.3 71.6
Neither 19 16.8 23.5
Agree 4 3.5 4.9
Blank 32 28.3 Missing
Total 113 100.0 100.0
Q4a: Atmosphere
Very Important 10 8.8 12.3
Important 43 38.1 53.1
Not Important 28 24.8 34.6
Blank 32 28.3 Missing
Total 113 100.0 100.0
Q4b: Service
Very Important 20 17.7 24.7
Important 45 39.8 55.6
Not Important 16 14.2 19.8
Blank 32 28.3 Missing
Total 113 00.0 100.0
© 2014 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any
manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.
24-5
Module 24 - Long Reports
Appendix 24-BB: A Long Report Example
Page 23
Q4c: Style
Very Important 54 47.8 66.7
Important 25 22.1 30.9
Not Important 2 1.8 2.5
Blank 32 28.3 Missing
Total 113 100.0 100.0
Q4d: Quality
Very Important 59 52.2 72.8
Important 21 18.6 25.9
Not Important 1 .9 1.2
Blank 32 28.3 Missing
Total 113 100.0 100.0
Q4e: Price
Very Important 32 28.3 39.5
Important 47 41.6 58.0
Not Important 2 1.8 2.5
Blank 32 28.3 Missing
Total 113 100.0 100.0
Q4f: Location
Very Important 3 2.7 3.7
Important 34 30.1 42.0
Not Important 44 38.9 54.3
Blank 32 28.3 Missing
Total 113 100.0 100.0
Q4g: Advertising
Very Important 1 .9 1.2
Important 21 18.6 25.9
Not Important 59 52.2 72.8
Blank 32 28.3 Missing
Total 113 100.0 100.0
© 2014 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any
manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.
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Module 24 - Long Reports
Appendix 24-CC: A Long Report Example
Page 24
Q5: Prefer to shop at?
Campus 12 10.6 14.8
Shopping Center 28 24.8 34.6
Hometown 37 32.7 45.7
Other 4 3.5 4.9
Blank 32 28.3 Missing
Total 113 100.0 100.0
Q6: Go with whom?
Alone 23 20.4 28.4
Parent 3 2.7 3.7
Male friend 14 12.4 17.3
Female friend 37 32.7 45.7
Other 4 3.5 4.9
Blank 32 28.3 Missing
Total 113 100.0 100.0
Q7: Heard of R & R?
Yes 80 70.8 70.8
No 33 29.2 29.2
Total 113 100.0 100.0
Q8a: Been to R & R?
Yes 49 43.4 43.4
No 64 56.6 56.6
Total 113 100.0 100.0
Q8b: Been to
Campus store 15 30.6 30.6
Mall store 34 69.4
Total 49 100.0 100.0
Q9: Bought from R & R
Yes 24 21.2 21.2
No 89 78.8 78.8
Total 113 100.0 100.0
QlOa: Quality
Excellent 42 37.2 37.2
Average 15 13.3 13.3
Poor 2 1.8 1.8
No perception 54 47.8 47.8
Total 113 100.0 100.0
© 2014 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any
manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.
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Module 24 - Long Reports
Appendix 24-DD: A Long Report Example
Page 25
QlOb: Style
Excellent 39 34.5 34.5
Average 15 13.3 13.3
Poor 6 5.3 5.3
No perception 53 46.9 46.9
Total 113 100.0 100.0
QlOc: Location
Excellent 47 41.6 41.6
Average 16 14.2 14.2
Poor 1 .9 .9
No perception 49 43.4 43.4
Total 113 100.0 100.0
QlOd: Service
Excellent 16 14.2 14.2
Average 33 29.2 29.2
Poor 3 2.7 2.7
No perception 61 54.0 54.0
Total 113 100.0 100.0
QlOe: Advertising
Excellent 6 5.3 5.3
Average 25 22.1 22.1
Poor 14 12.4 12.4
No perception 68 60.2 60.2
Total 113 100.0 100.0
QlOf: Price
Low 1 .9 .9
Average 26 23.0 23.0
High 31 27.4 27.4
No perception 55 48.7 48.7
Total 113 100.0 100.0
Qll: Year in school
Freshman 30 26.5 26.5
Sophomore 28 24.8 24.8
Junior 33 29.2 29.2
Senior 22 19.5 19.5
Total 113 100.0 100.0
Ql2: Fraternity
Yes 62 54.9 54.9
No 51 45.1 45.1
Total 113 100.0 100.0
© 2014 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any
manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.
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Module 24 - Long Reports
Appendix 24-EE: A Long Report Example
Page 26
Appendix C Responses to Open-Ended Question
"At times, guys are afraid of wearing good clothes for fear of being made fun of."
"I wear casual clothes to class."
"I don't like the style of clothes [at Redwood and Ross]."
"I don't like getting dressed up too much. I mainly only wear jeans and sweaters."
"I shop at home."
"I prefer to buy my clothes in Springfield from stores I'm familiar with."
"I would like to see you [Redwood and Ross] stock reasonably priced shirts for school wear."
"Most of the stores around this area lack that certain cosmopolitan atmosphere conducive to quality shopping."
"Personnel are snobs."
"There is just too much variety in clothes that one can never have everything one wants."
"We need more clothing stores out here and with good quality."
"Bring the prices down a bit and you'll see me much more often! I like buying clothes [nice clothes] and would do
so more often if it was affordable. Remember, students are on a limited budget."
"I really enjoy nice clothes, but seldom can afford them."
"I work at [a competing clothing store]."
"Mostly wear punk! Sorry! "
"There is not the same selection available for men as for women. Therefore, the greatest majority of my purchases
are made in the St. Louis area."
"Mom buys my clothes."
"Bought my clothes at home in Denver."
© 2014 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any
manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.
24-9
Module 24 - Long Reports
Appendix 24-FF: A Long Report Example
Page 27
"I'm not avidly into fashion. Ask me about stereos, cars, or physics."
"Haven't had time [to shop]."
"Bought all my clothing in the suburban shopping areas near my home."
"No money."
"I shop in Chicago."
"I don't have a chance to get off campus too often, so I do most shopping at home where the stores are better."
"Wasn't in the market to buy. Went in with a friend."
"I live in New York. I know where to go there."
"In relation to how much money I have, men's clothing prices are too high."
"If Redwood and Ross would have more sales, then I would shop there more often. Not only for sale items. As it is
now, I rarely go in because your prices are too high."
"Tell the University to lower tuition and fees."
"I don't like for them to drag out a bunch of clothes for me to try on. All they want to do is make a sale."
© 2014 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any
manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.
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