Module 21 - Proposals and Progress Reports
A Student Proposal Example
Kitty O. Locker 3 February 26, 2005
You will serve as our initial audience. You're interested in our research methods, our logic, and our
writing style. We feel that with your feminist values, you will support our recommendation.
We are using library research to answer our questions. The following materials in The Ohio State
University Libraries and the City of Columbus Main Library have been useful:
Anonymous. "Brewers Can Help Fight Sexism." Advertising Age 28 October 1991, p. 28.
Child, Charles. "Back to Basics: Stroh Boosts Old Milwaukee." Crains Detroit Business 29 April
1991, sec. 1:3.
-----. "Overseas Market Has Thirst for Stroh's." Crains Detroit Business 13 May 1991, sec. 1:29.
-----. "Stroh Plans Ad Campaign for Minnesota." Crains Detroit Business 4 February 1991, sec. 1:4.
Cortex, John P. and Ira Teinowitz. "Stroh's Back: New Products Set for 1991." Crains Detroit
Business 25 March 1991, sec. 1:3.
Fitzgerald, Linda. "Beer Commercial Saloons vs. Reality." Advertising Age 24 September 1990, pp.
Freytag, Arny. "The Swedish Bikini Team." Playboy January 1992, pp. 78-85.
Galen, Michele, Keith H. Hammonds, and Joan Hamilton. "Ending Sexual Harassment: Business is
Getting the Message." Business Week March 1991, pp. 98-100.
Gest, Ted, Alicia Mundy, Joseph Galloway, Don Boroughs, Kenneth Sheets, et al. "The Sexism
Watch." U.S. News & World Report 27 March 1989, p. 12.
Hammers, Sara. "Dealing With Sexual Harassment." Fortune 4 November 1991, pp. 145, 148.
Hayward, Susan. "Men (Finally) Beginning to Redefine Roles." Advertising Age 18 November 1991,
Jaffe, Lynn. "Impact of Positioning and Sex-Role Identity on Women's Responses to Advertising."
Journal of Advertising Research June 1989, p. 115.
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