Module 13 - E-Mail Messages, Web Writing, and Technology
13.2 Should e-mail messages use you-attitude, positive emphasis, and reader benefits? (LO
All the principles of good business writing still apply with e-mail, including you-attitude and
13.3 What is flaming? (LO 13-3, LO 13-5)
13.4 Why should you be flexible when using different e-mail systems? (LO 13-1)
13.5 Why is e-mail better for informative and positive messages than negative ones?
E-mail is still perceived by some users as less formal than a letter or face-to-face conversation.
13.6 Why is it OK for your boss to send you a message with the subject line “To Do,” even
thought that wouldn’t work when you need to ask a colleague to do something? (LO
13.7 Why should negative and persuasive e-mail messages be more direct than their paper
counterparts? (LO 13-3)
Readers may deal with 80 to 100 messages in 20 to 30 minutes in some cases—therefore, e-mail
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