
Skills Building Exercises
1. Assume that, as a volunteer for a nonprofit organization in your town, you have been asked
to write the next fundraising letter for the organization. In what ways might you gather
enough information about the intended readers to write a successful message? (LO1)
Students can offer a variety of answers here. They could interview the organization’s key
2. List the tangible and intangible benefits that you might describe when promoting the
following items or services: (LO1)
a. Membership in a health club
b. High-speed Internet service or digital cable service
c. A certain line of clothing
d. Car insurance
a. Membership in a health club:
Tangible: get a good workout for your money, can use the most up-to-date and effective
b. High-speed Internet service or digital cable service:
Tangible: any appeal based on saving time and saving money.
c. A certain line of clothing:
d. Car insurance: