978-0073402987 Chapter 7 Section 7.2 Mobility : The Business Value Of A Wireless World

Type

Quiz

Book Title

Business Driven Information Systems 5th Edition

ISBN 13

978-0073402987

April 4, 2019

SECTION 7.2

MOBILITY: THE BUSINESS VALUE OF

A WIRELESS WORLD

Wireless technologies are transforming how we live, work, and play.

Handheld devices are continuing to offer additional functionality and cellular

networks are advancing rapidly in their increased speed and throughput

abilities. These enabling technologies are fueling widespread adoption and

creation of new and innovative ways to perform business.

LEARNING OUTCOMES

Learning Outcome 7.3: Describe the different wireless network

categories.

There are four types of wireless networks—PAN, WLAN, WMAN, and WWAN. A

PAN provides communication over a short distance that is intended for use

with devices that are owned and operated by a single user. A WLAN is a local

area network that uses radio signals to transmit and receive data over

distances of a few hundred feet. A WMAN is a metropolitan area network that

uses radio signals to transmit and receive data, and a WWAN is a wide area

network that uses radio signals to transmit and receive data.

Learning Outcome 7.4: Explain the different wireless network

business applications.

Mobile and wireless business applications and services are using satellite

technologies. These technologies are GPS, GIS, and LBS. GPS is a

satellite-based navigation system providing extremely accurate position,

time, and speed information. GIS is location information that can be shown

on a map. LBS are applications that use location information to provide a

service used by both GPS and GIS.

CLASSROOM OPENER

Great Business Decisions: Akito Morita Invents the Sony

Walkman

Akito Morita noticed that young people like listening to music wherever they

went. He decided to *nd a way for people to listen to music while they

walked, ran, danced, or jogged. From this Morita designed the Walkman. The

first Sony Walkman was introduced in 1980 and was an instant success.

Many of Sony’s successes are based on innovation. The company has an

instinctive ability to *nd and pursue market opportunities.

In 1949, the company developed the magnetic recording tape

In 1950, the company sold the first tape recorder in Japan

In 1957, the company produced a pocket-size radio

In 1960, Sony produced the first transistor TV in the world

CLASSROOM ACTIVITY

Nokia Wants to Track Your Location

The company is developing devices that'll track your position or any items

that you own--everywhere you go. Nokia's concept tech is basically an

expansion on the assisted-GPS tech that's increasingly embedded in devices

like cellphones. Nokia plans a hybrid system that will combine RFID tags,

Bluetooth and nearfield communications in small keychain-sized devices

that communicate with a central hub--perhaps an advanced smartphone.

http://www.fastcompany.com/blog/kit-eaton/technomix/nokia-wants-track-you

r-location-everywhere

Show your students the video attached to this article. Then ask what security

and ethical issues does this pose?

CLASSROOM VIDEO

VIDEOS: The Future of Cell Phones According to NTT

Ask your students "What will cell phones look like and be used for in the next

5 years?" You will get a variety of ideas... then show them this...

http://www.mobilemag.com/content/100/340/C12251/

CLASSROOM DISCUSSION

Google Pays for Android Support

Google's $500 million stake in the new Clearwire could give it a major

platform for its wireless OS. The next step in Google's ambitious wireless

strategy became clear as the search giant agreed to sink $500 million into

the revitalization of struggling wireless Internet provider Clearwire. Google is

looking for support for its Android mobile operating system.

Google, along with Intel, Comcast, Time Warner Cable and Bright House

Networks, is investing $3.2 billion for the union of Sprint Nextel's and

Clearwire's wireless broadband businesses into a new wireless

communications company. The new Clearwire will work to create the first

nationwide mobile WiMAX network, aiming to bring speedy wireless Internet

access to the country's consumers, businesses, schools, and government

agencies.

WiMAX pipes data much faster than today's 3G wireless networks, which can

suffer from high latency. This speed improvement will allow users to consume

multimedia and other bandwidth-intensive content from laptops, smart

phones and consumer electronics devices.

Clearwire earlier this year said it would begin migrating its current customers

to Gmail and Google Calendar and will use AdSense for Search to provide

Google search capabilities on future Clearwire portal applications.

Most signiticantly, Clearwire has agreed to support Google's Android

operating system software in its future voice and data devices that it

provides to its retail customers. Android needs a major launching pad and

footprint if it is going to succeed as an alternative to Symbian, Microsoft's

Windows Mobile, the iPhone and other operating systems. Google also

agreed to work with Clearwire on an open Internet business protocol for

mobile broadband devices.

In an expanded relationship with Sprint, Google will become the default

provider of Web and local search services, which will be enabled with

location information. Sprint will preload Google Maps for mobile, Gmail and

YouTube on select mobile phones. Now Google has a signiticant stake in a

next-generation wireless Internet company that could give Verizon and AT&T

a run for their mobile money.

The new Clearwire expects to cover 120 million to 140 million people in the

United States by the end of 2010. If those people are using Android devices,

Google will indeed become a force in the market, albeit still behind Symbian

and Windows Mobile.

CLASSROOM EXERCISE

Wireless Classrooms

Break your students into groups and ask them to develop a completely

mobile and wireless class for the future. Ask them to take into consideration

the following:

How would lectures be given?

How would questions be asked and answered?

How would assignments be given and collected?

How would group projects be performed?

How would students separate work and nonwork time?

How would exams be administered?

Would this type of class be better or worse than a traditional class?

CLASSROOM EXERCISE

Wireless Advertising

Present this information to your students…

Vindigo.com (vindigo.com) has a large database of customers willing to

accept promotional materials on their wireless devices. This is known as

permission marketing. The users download special software on their

smartphones or PDAs that allows Vindigo.com to deliver timely, accurate

information about places to go and things to do in their area. Along with

every listing, the company can deliver a customized message to the users at

a time and place where it is of most interest to them and they are most likely

to act on it.

The company targets ads by city (New York, San Francisco, Los Angeles, etc.)

and channel (Eat, Shop, or Play). Vindigo.com tracks which ads a user sees

and selects, and even allows a user to request information from an advertiser

via email. Vindigo.com determines a user's location through GPS or by asking

which neighborhoods they want to be matched with. For example, if you own

an Italian restaurant chain, you can use Vindigo.com to send a message to

anyone looking for Italian food within a few blocks of one of your locations.

You can give them directions to that restaurant and even offer them the list

of specials on the menu and discounts.

MyAvantGo.Com (avantgo.com) has over 2,500 content channels and over 7

million registered users. The content is delivered to smartphone and PDA

users. MyAvantgo offers an m-business channel and direct promotions to

deliver advertising from some of the world's top brands including American

Airlines, Chevy Trucks, the Golf Channel, CNN, the New York Times, and

Yahoo.

Hoping to become the king of location-based web domains, Go2Online

(go2online.com) helps mobile travelers *nd everything from lodging (choose

go2hotels) to Jiffy Lube stations (choose go2oilchanges). Partnering with

Sprint, NexTel, Verizon, and BellSouth, Go2 makes its services available to

smartphone and PDA users. Entering "JiffyLube" or hundreds of other brand

names into the Go2 system will bring up the nearest location where a

shopper can *nd that product or service.

Break your students into groups and ask them to address the following

questions:

The number of ads pushed to an individual should be limited. Why?

What security issues should vendors and users be aware of?

What ethical issues does wireless advertising cause?

Would you be willing to listen to a 10-second commercial if you got free

airtime?

CORE MATERIAL

The core chapter material is covered in detail in the PowerPoint slides. Each

slide contains detailed teaching notes including exercises, class activities,

questions, and examples. Please review the PowerPoint slides for detailed

notes on how to teach and enhance the core chapter material.