Type
Solution Manual
Book Title
Business Driven Information Systems 5th Edition
ISBN 13
978-0073402987

978-0073402987 Chapter 7 Chapter 7 Closing Material Part 1

April 4, 2019
CHAPTER seven
CLOSING MATERIAL
OPENING CASE QUESTIONS
UBER
1. Knowledge: List the ways Uber is using networks to improve its
competitive advantage in the taxi market.
Every single car arrangement for Uber is made using wireless networks.
As stated in the article “No one under the age of 40 with a smart phone is
2. Comprehension: Describe the different types of networks Uber is
using to run its business.
Uber is using GPS and GIS to track its cars and locate close drives. Uber is
also using cellular networks and its application to help customers and
drivers connect. There are many potential uses for each type of network –
3. Application: Explain how challenges with wireless networking
could affect Uber’s business model.
Since Uber’s business model completely depends on wireless networking
any impact to the network will have a direct impact on Uber. If cellular
4. Analysis: Explain why some market segments are not included in
Uber’s business model.
Customers without access to wireless network are unable to use the
service. Any customer with a smartphone but no cellular service would be
5. Synthesis: Develop a use for LBS that Uber customers can benefit
from using when looking for a taxi. There are so many additional
bene/ts for LBS such as locating a close restaurant, entertainment, or
even cash machine depending on how long it will take the taxi to reach
6. Evaluate: Assess the security dilemmas that Uber faces in using
the various forms of wireless technology.
As with all technologies the security dilemmas are endless. Fraud for fake
payments is always an issue. Unethical customers calling for the service
and now showing up for the ride. An Uber driver who is unethical could
CLOSING CASE ONE QUESTIONS
Wireless Bikes
1. What advantages does a wireless network provide Denver
B-cycle?
A wireless network can enhance mobility, provide immediate data access,
increase location and monitoring capabilities, provide mobile commerce
opportunities, improve work 5ow, and provide an alternative to wiring. By
implementing wireless network, the company is able to realize the
bene/ts of new wireless technology without compromising their network
2. What challenges does a wireless network create for Denver
B-cycle?
There are several challenges of wireless networks including protecting
against theft, protecting wireless connections, preventing viruses on
mobile devices, and addressing privacy concerns with RFID and LBS. Any
mobile device is vulnerable to loss no matter how big or small it is. The
company may face signiticant exposure from stolen IDs, passwords,
device that is lost or stolen. However, any time a wireless network
connects to a wired one, the wireless network can serve as a conduit for a
hacker to gain entry into an otherwise secure wired network.
virus and passing it on to other devices. As technology advances, the
potential for privacy infringement does as well. RFID already has the
capability to determine the distance of a tag from the reader location. LBS
can track and monitor objects much like RFID. LBS risks the invasion of
take include:
Encryption of data sent via wireless devices
Authorization and authentication to use data services
3. What information not described in the case can Denver B-cycle
use with RFID and LBS data?
RFID could be used to tag all equipment.
RFID could be used to tag people who are renting bikes
RFID could be used for tracking equipment.
A WiMAX network could function as a backhaul connecting all of the
4. How could Denver B-cycle use other wired or wireless network
technologies to gain a competitive advantage?
The wireless technology increases e(ciencies and productivity with
better, real-time access to information. The technology is designed to help
companies provide better customer service by increasing their ability to
securely access customer and equipment records, payment data, and
maps anywhere in the city. The possibilities for wireless technology are
CLOSING CASE TWO
Square: Wireless Payments to an iPhone, Android, or iPad
1. Would you categorize Square as a disruptive technology?
Wireless payment systems are everywhere and the market is exploding.
Depending on when you cover the case your students may see this
2. How is Square using wireless networks to gain a competitive
advantage?
Square is taking advantage of the multi-billion dollar payment industry by
using common devices. For years the market dictated the use of credit
3. What can Square do to maintain it competitive advantage and
become more pro4table?
Square has a long tough road ahead as new entrants arrive daily. Square
4. If you were given $1 million dollars to invest in Square, would you
do it?
Ask your students to truly analyze this company and /nd current
CRITICAL BUSINESS THINKING
Instructor Note:There are few right or wrong answers in the business world.
There are really only efficient and inefficient, and effective and ineffective
business decisions. If there were always right answers businesses would
never fail. These questions were created to challenge your students to apply
the materials they have learned to real business situations. For this reason,
the authors cannot provide you with one version of a correct answer. When
grading your students’ answers, be sure to focus on their justification or
support for their specific answers. A good way to grade these questions is to
compare your student’s answers against each other.
1. BUILDING NATIONWIDE BROADBAND
Project Purpose: To understand the government’s role in broadband.
Potential Solution:To kick start this activity ask your students to view
the following website:
National Broadband – Connecting America:
http://www.broadband.gov/plan/
The National Broadband Plan lays out a bold roadmap to America's future.
2. FOURSQUARE CHEATING
Project Purpose: To demonstrate how LBS services can be hacked.
Potential Solution:You can tell Foursquare you’re at pretty much any
location you want it to believe right from your home. The bene/ts of
cheating at this game are great, because you may earn some free stu)
from the places you claim to have been.
Visit the Foursquare Mobile site.
Click Check in.
http://gametipcenter.com/how-to-cheat-at-foursquare
3. PANDORA MAKES USER’S MUSIC PUBLIC
Project Purpose: To understand the value of securing data.
Potential Solution:Student views of this particular situation will vary.
Some students will view this as highly unethical while others will view it as
public data. Ask your students to determine why someone would want to
4. WIRELESS NETWORK VULNERABILITY
Project Purpose: To demonstrate the value of securing networks
Potential Solution:This is a great exercise as many of your students
probably have home networks. Start this activity with a video.
5. CARS HACKED
Project Purpose: To begin to understand how vulnerable all computer
networks are and the security features needed to protect them.
Potential Solution:The future of the connected car is just beginning to
6. WIRELESS FITNESS
Project Purpose: To implement a wireless network.
Potential Solution:There are a number of advantages to implementing a
wireless network such as using a PDA to /nd information while walking
around the club. Customers could connect to the wireless network with
their own laptops to check email and perform work while at the club.
7. GOOGLE TV
Project Purpose: To perform a data provider analysis.
Potential Solution: Roku is an extremely popular device among college
students. Ask your students how they are currently assessing their
8. COULD THE DOMAIN NAME SYSTEM BE HACKED?
Project Purpose:To explain domain names
Potential Solution: The DNS can be protected by using a host of
9. SHIPMENT ROUTES
Project Purpose:Understanding the power of location based services.
Potential Solution:This exercise may take some outside research, but
encourage students to think on their own to answer this. Some responses
might include - GPS satellite location systems or RFID smart tagging. GPS
satellite-based tracking systems seem to be the most reasonable since
RFIDrequires large capital investment and standard data models that
support di)erent vendors' tags.
1,000 feet”) to games (treasure hunts) to location-basedadvertising (“Visit
the Starbucks on the corner and get $1.00 o) a latte”). Many
LBSapplications complement GPS and GIS, such as:
Emergency services
Field service management
Find-it services
Mapping
Navigation
10. GOOGLE COLLECTED PUBLIC WI-FI DATA… BY MISTAKE
Project Purpose:Demonstrate how even the best companies can make
MIS mistakes.
Potential Solution: Students answers will vary depending on each

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