
Ask a simple question—such as who is my best customer or what is my
worst-selling product—and you might get as many answers as you have
employees. Databases, data warehouses, and data marts can provide a
single source of “trusted” data that can answer questions about
customers, products, suppliers, production, finances, fraud, and even
REVIEW QUESTIONS
1. How does a database turn data elements into information?
A database stores the information in logical tables connected by keys
2. Why does a business need to be concerned with the quality of its
data?
Without high-quality data no matter how good the business is running the
3. How can data governance help protect a business from hackers?
Data governance refers to the overall management of the availability,
usability, integrity, and security of company data. By ensuring data is in
4. Why would a company care about the timeliness of its data?
With data that is out-of-date the company will make incorrect decisions.
5. What are the 2ve characteristics common to high-quality
information?
The five characteristics for high-quality information include accurate,
6. What is data governance and its importance to a company?
Data governance refers to the overall management of the availability,
usability, integrity, and security of company data. A company that
supports a data governance program has a defined a policy that specifies
7. What are the four primary traits that help determine the value of