through a simple yet customizable interface that does not require any
programming. A wiki is a type of collaborative Web page that allows users to
add, remove, and change content, which can be easily organized and
reorganized as required. While blogs have largely drawn on the creative and
personal goals of individual authors, wikis are based on open collaboration
with any and everybody. A mashup is a website or Web application that uses
content from more than one source to create a completely new product or
service. A mashup allows users to mix map data, photos, video, news feeds,
blog entries, and so on to create content with a new purpose.
Learning Outcome 3.9: Explain the three challenges associated with
As much as Business 2.0 has positively changed the global landscape of
business, a few challenges remain in open source software, user-contributed
content systems, and collaboration systems. These challenges include
individuals forming unrealistic dependencies on technology, vandalism of
information on blogs and wikis, and the violation of copyrights and
Learning Outcome 3.10: Describe Web 3.0 and the next generation
of online business.
Web 3.0 is based on “intelligent” Web applications using natural language
processing, machine-based learning and reasoning, and intelligent
applications. Web 3.0 is the next step in the evolution of the Internet and
Web applications. Business leaders who explore its opportunities will be the
first to market with competitive advantages. Web 3.0 offers a way for people
to describe information such that computers can start to understand the
relationships among concepts and topics.
GREAT BUSINESS DECISIONS – Je6 Bezos Decides to Sell
Books over the Internet
Jeff Bezos owns 41 percent of Amazon and is estimated to be worth over
$900 million. Bezos graduated from Princeton and was the youngest Vice
President at Banker’s Trust in New York. Bezos had to make a decision to
stay and receive his 1994 Wall Street bonus or leave and start a business on
the Internet. “I tried to imagine being eighty years old, looking back on my
life. I knew that I would hardly regret having missed the 1994 Wall Street
bonus. But having missed being part of the Internet boom – that would have
really hurt,” stated Bezos. The first books ordered through Amazon were
dispatched in the fall of 1994 (personally packaged by Bezos and his wife).
Amazon.com is now the biggest bookstore on the planet. It is the exemplar
of electronic business.