978-0073402987 Chapter 3 Chapter 3 Closing Material Part 2

Type

Solution Manual

Book Title

Business Driven Information Systems 5th Edition

ISBN 13

978-0073402987

April 4, 2019

OPENING CASE TWO QUESTIONS

1. Do you consider Pinterest a form of disruptive or sustaining

technology?

Depending on the time when you review the case Pinterest could be considered

2. Categorize Pinterest as an example of Web 1.0 (ebusiness) or Web 2.0

(Business 2.0).

Pinterest is an example of Web 2.0

3. Describe the ebusiness model and revenue model for Pinterest.

**Please note the answer to the below might change over time as the

companies change the way they operate.

4. What is open source software and how could Pinterest take advantage

of it?

An open system consists of nonproprietary hardware and software based on

publicly known standards that allows third parties to create add-on products to

plug into or interoperate with the system. Thousands of hardware devices and

software applications created and sold by third-party vendors interoperate with

computers, such as iPods, drawing software, and mice.

Source code contains instructions written by a programmer specifying the

actions to be performed by computer software. Open source refers to any

5. Create a plan for how a start-up company could take advantage of

Web 3.0 and generate the idea for the next great website that is

similar to Pinterest.

Student’s answers to this question will vary. Be sure to review the arguments

Business Driven Information Systems - Instructor’s Manual Chapter 3 Page 1 of 9

6. Evaluate the challenges facing Pinterest and identify ways it can

prepare to face these issues.

Technology Dependence

Many people today expect to be continuously connected, and their dependence

on technology glues them to their Web connections for everything from Web

conferencing for a university class or work project to making plans with friends

Information Vandalism

Open source and sharing are both major advantages of Business 2.0, and

ironically they are major challenges as well. Allowing anyone to edit anything

opens the door for individuals to purposely damage, destroy, or vandalize

website content. One of the most famous examples of wiki vandalism occurred

when a false biography entry read that John Seigenthaler Sr. was assistant to

Attorney General Robert F. Kennedy in the early 1960s and was thought to have

Violations of Copyright and Plagiarism

Online collaboration makes plagiarism as easy as clicking a mouse.

Unfortunately a great deal of copyrighted material tends to ?nd its ways to

CRITICAL BUSINESS THINKING

Instructor Note: There are few right or wrong answers in the business world.

There are really only eBcient and ineBcient, and effective and ineffective

business decisions. If there were always right answers businesses would never

fail. These questions were created to challenge your students to apply the

1. ANYTHING BUT ONLINE

Project Purpose: To understand the bene?ts of ebusiness.

Potential Solution: Of course Susan can expand her business by taking it to

the Internet. And, the best part is that putting her business online is

essentially free, hence low risk. If she wants to grow her business she must

expand by creating an online presence. Of course she will face numerous

2. THE FUTURE OF WIKIPEDIA

Project Purpose: To understand the dangers of open source and open

sharing.

Potential Solution: Wikipedia's greatest ability is that it can be changed and

updated quickly - it really is one of its best features. You can only update an

encyclopedia every few years. As Jimmy Whales moves towards greater

information reviews and accuracy checking changing content should become

an easier process. I don't think the majority of people realize that - anyone -

can just go in and change Wikipedia. I think communicating this fact would be

the ?rst thing Wikipedia should do. Then, they should use technology to verify

- colored backgrounds for veri?ed by an expert vs a different color if not

veri?ed. The trick is who decides on the expert and verifying Wikipedia might

become a full-time job.

In terms of the higher purpose of Wikipedia - to supply a free encyclopedia - it

makes great sense. In many countries the thought of paying thousands of

dollars for a set of encyclopedias is not an option. Wikipedia, although

somewhat unreliable and untrustworthy, is a great alternative. I ?nd much of

the wiki information on MIS to be very accurate. Wikipedia is an attractive

alternative if you have no other options for an encyclopedia.

There are so many technological things that Wikipedia could do to help track

changes and accuracy such as tracing revisions or allowing users to rank posts

and their accuracy that allows users to vote how relevant or useful the

information was - similar to Digg.com. This democratic method allows input

3. IS FACEBOOK BECOMING THE WHOLE WORLD’S SOCIAL NETWORK?

Project Purpose: To view the impact of social networking on the business

environment.

Potential Solution: Business opportunities with a worldwide social media

network are endless. For the ?rst time in history you’d be able to gather

detailed information on customers, products, social, political, environmental,

etc. data that could be used in countless ways to create new business

opportunities.

4. THE TOUGHEST COLLEGE TEST YOU’LL EVER TAKE

Project Purpose: To understand technology dependency.

Potential Solution: This is such a fun exercise to do in the classroom. Of

course, this will vary depending on how technologically savvy your students

are, but for the most part many of your students have cell phones and are on

Facebook. I highly recommend performing this exercise in class. Then

5. COMPETING WITH THE BIG BOYS

Project Purpose: To use the Internet to create a business advantage.

Potential Responses: Provenzo’s Rentals could build a Website that offered

product information, ski resort information, snow information, and even

directions to ski resorts. The Website could become a community for skiers

where they could access information beyond just renting equipment. It could

auction o/ its used equipment on its Website at the end of the ski season. It

6. BOOK’EM

Project Purpose: To apply Christensen and Andersen’s ideas.

Potential Solution: Chris Anderson, editor-in-chief of Wired magazine,

describes niche-market ebusiness strategies as capturing the long tail,

referring to the tail of a typical sales curve. This strategy demonstrates how

niche products can have viable and pro?table business models when selling via

ebusiness. In traditional sales models, a store is limited by shelf space when

selecting products to sell. For this reason, store owners typically purchase

products that will be wanted or needed by masses, and the store is stocked

with broad products as there is not room on the shelf for niche products that

7. FIVE WAYS GOOGLE DOCS SPEEDS UP COLLABORATION

Project Purpose: Getting hands-on with open source software.

Potential Solution: Google Docs is open source software and its revenue

model is simply to attract more individuals to the world’s greatest search

engine website. Create and share your work online with Google Docs, Upload

your ?les from your desktop: It's easy to get started and it's free! , Access

8. ANTI-SOCIAL NETWORKING

Project Purpose: To explain how virtual communities can impact security

Potential Solution: When two Domino’s Pizza employees ?lmed a prank in

the restaurant’s kitchen, they decided to post it online. In a few days, thanks to

9. CITY COUNCIL MEMBER FIRED FOR PLAYING FARMVILLE GAME AT

WORK

Project Purpose: Understanding technologies negative impact on productivity

Potential Solution: This is such an interesting discussion to share with your

10. 48 HOUR MAGAZINE

Project Purpose: Demonstrating the power of Web 2.0.

Potential Solution: This is such an interesting business model for a magazine

that it is highly recommended to discuss it during your class. The lines

between a weekly magazine, a 48 hour magazine, a daily newspaper, and RSS

APPLY YOUR KNOWLEDGE BUSINESS PROJECTS

Instructor Note: There are few right or wrong answers in the business world.

There are really only eBcient and ineBcient, and effective and ineffective

business decisions. If there were always right answers businesses would never

fail. These questions were created to challenge your students to apply the

AYK 1: ANALYZING WEBSITES

Students need to take all of the metrics and compare which site has the best

chances of succeeding. Student’s answers to this question will vary. The important

factor is their justi?cation for why the site they pick will be successful. Students

AYK 2: WIKI YOUR WAY

A primary concern with collaboration tools (with students and with other faculty) is

getting people to share, contribute, and post. Imagine how you would feel if you

spent 10 hours working on a section of a group project and a team member came

in and changed all of your material - for the worse. This is a big issue with

Business Driven Information Systems - Instructor’s Manual Chapter 3 Page 6 of 9

collaboration software. This is a great statistic - the topic area that receives the

most changes to materials is Star Trek. You must be an avid lover of the topic to

spend your time continuously changing and updating that material!!

There is also additional collaboration tool functionality that can help businesses

when communicating. Wiki software can typically keep a history of revisions. This

could allow your team to review the changes and who made each change - so you

can gain insight into the history of the post. There are also ranking technologies

that accompany each collaboration tool that allows users to vote how relevant or

AYK 3: BLOGGING FOR DOLLARS

Student answers will vary depending on the blogs they choose to research and

analyze. Prototypes will also vary depending on the company the student chooses

to prototype.

AYK 4: 14TH ANNUAL WEBBY AWARD NOMINEES

Student answers to this question will vary depending on the Webby awards. Here

Webby Judges Identify Top Challenges for the Internet

On the heels of the 20th anniversary of the World Wide Web last month, the

International Academy of Digital Arts and Sciences (IADAS) has identi?ed the top

?ve challenges facing the medium in the next ?ve years.

Dedicated to the creative, technical, and professional progress of the Internet,

The Internet's Top Challenges in the Next 5 Years

Protecting Privacy

The Internet's great trade-o/ is that while you get access to the rest of the

world, the rest of the world gets access to you. The data collected can add

value to the online experience through customized content and advertising –

Modernizing Copyright Laws

Is it okay to copy an album and give it to a friend? How many paragraphs

should one quote from an online news article? Will we ever be able to pass

along an e-book to a colleague? As the Web enters its third decade, the

Ensuring Net Neutrality

Ensuring that all Internet traBc is treated equally – meaning that data from

Amazon.com and data from a teenager’s blog move along the pipeline at

the same speed – is a worthy and complicated goal. Industry leaders and

Maintaining the Open Web

From commenting on articles and sharing videos to crowd-sourcing and

user-generated content, the Internet’s interactivity and communal power is

Strengthening Internet Security

Until recently, there has been little examination of the consequences of

storing large amounts of proprietary information online. The recent spate of

AYK 5: IS IT WEB 1.0 OR WEB 2.0

The important di/erentiator between Web 1.0 and Web 2.0 is the ability to interact with

the company. In Web 1.0 it is was one direction interaction. In Web 2.0 you want your

AYK 6: WHAT IS ACCURATE ON THE INTERNET

It is amazing how many students assume that thing s posted on the Internet are always

AYK 7: STICKY WIKI

Another great classroom exercise to provide your students with hands-on

experience using real open source software.

AYK 8: Connectivity Breakdown

Android Security Leak - Video

Microsoft Accuses Former Employee of Cloud Data Theft

http://news.cnet.com/8301-10805_3-20031661-75.html

AYK 9: Go For It

We Pay Demo

https://www.wepay.com/

Business Driven Information Systems - Instructor’s Manual Chapter 3 Page 9 of 9

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