978-0073402987 Chapter 3 Chapter 3 Closing Material Part 1

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subject Authors Amy Phillips, Paige Baltzan

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CHAPTER three
CLOSING MATERIAL
OPENING CASE QUESTIONS
BITCOIN
1. Knowledge: Do you consider Bitcoin a form of disruptive or sustaining
technology?
Depending on the time when you review the case Bitcoin could be considered
disruptive or sustaining and you’ll want to ensure your student’s justify their
2. Comprehension: How can a web-based business bene0t from Bitcoin?
Bitcoin is perfect for a Web based business as it can accept Bitcoins for
3. Application: Describe the revenue model for how miners receive
Bitcoin currency.
Bitcoin are generated as transaction fees as the coins are used similar to
currency.
4. Analysis: What is open source software and how is Bitcoin using it?
An open system consists of nonproprietary hardware and software based on
publicly known standards that allows third parties to create add-on products to
plug into or interoperate with the system. Thousands of hardware devices and
software applications created and sold by third-party vendors interoperate with
computers, such as iPods, drawing software, and mice.
Source code contains instructions written by a programmer specifying the
actions to be performed by computer software. Open source refers to any
software whose source code is made available free (not on a fee or licensing
basis as in ebusiness) for any third party to review and modify. Business 2.0 is
capitalizing on open source software. Mozilla, for example, o-ers its Firefox
Web browser and Thunderbird email software free. Mozilla believes the Internet
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5. Synthesis. Why are Governments wary of Bitcoins?
Bitcoins are not backed by any Government making the currency not stable
6. Evaluate: What are the security and trust issues surrounding Bitcoin?
Technology Dependence
Many people today expect to be continuously connected, and their dependence
on technology glues them to their Web connections for everything from Web
conferencing for a university class or work project to making plans with friends
Information Vandalism
Open source and sharing are both major advantages of Business 2.0, and
ironically they are major challenges as well. Allowing anyone to edit anything
opens the door for individuals to purposely damage, destroy, or vandalize
website content. One of the most famous examples of wiki vandalism occurred
when a false biography entry read that John Seigenthaler Sr. was assistant to
Attorney General Robert F. Kennedy in the early 1960s and was thought to have
been directly involved in the assassinations of both Kennedy and his brother,
President John F. Kennedy. Seigenthaler did work as an assistant to Robert
Kennedy, but he was never involved in the assassinations. Wiki vandalism is a
Violations of Copyright and Plagiarism
Online collaboration makes plagiarism as easy as clicking a mouse.
Unfortunately a great deal of copyrighted material tends to >nd its ways to
Business Driven Information Systems - Instructor’s Manual Chapter 3 Page 2 of 7
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REVIEW QUESTIONS
1. What is the di7erent between sustaining and disruptive
technology?
A disruptive technology is a new way of doing things that initially does not
meet the needs of existing customers. Disruptive technologies tend to open
new markets and destroy old ones. A sustaining technology, on the other
2. Do you consider the Internet and WWW forms of sustaining or
disruptive technology?
The WWW and the Internet are both disruptive technologies.
3. How has the Internet and WWW created a global platform for
business?
As people began learning about the WWW and the Internet, they understood
that it enabled a company to communicate with anyone, anywhere, at any
4. What is the di7erence between ebusiness and ecommerce?
Ecommerce is the buying and selling of goods and services over the
Internet. Ecommerce refers only to online transactions. Ebusiness includes
5. What are the bene0ts and challenges associated with ebusiness?
Advantages of ebusiness include opening new markets, reducing costs,
improving operations, and improving e-ectiveness. The challenges of
6. What are the bene0ts and challenges associated with Business 2.0?
The bene>ts of Business 2.0 include content sharing through open sourcing,
user-contributed content, and collaboration inside and outside the
Business Driven Information Systems - Instructor’s Manual Chapter 3 Page 3 of 7
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7. Explain business models and their role in a company. How did
ebusiness change traditional business models?
A business model is a plan that details how a company creates, delivers,
and generates revenue. Ebusiness opened new avenues for companies to
8. How can a company use mass customization and personalization to
decrease buyer power?
Mass customization and personalization keep customers loyal and coming
back thus reducing buyer power.
9. How does ebusiness di7er from Business 2.0?
Ebusiness was the primary business model during Web 1.0 and Business 2.0
represents the characteristics of collaboration and sharing.
10. What are the di7erences among collective intelligence,
knowledge management, and crowdsourcing?
Collective intelligence is collaborating and tapping into the core knowledge
of all employees, partners, and customers. Knowledge can be a real
competitive advantage for an organization. The most common form of
collective intelligence found inside the organization is knowledge
11. Why is knowledge management critical to a business?
The primary objective of knowledge management is to be sure that a
company’s knowledge of facts, sources of information, and solutions are
12. What are the bene0ts and challenges associated with wikis?
Wikis are great tools for collaborating but can be changed and updated by
13. How do disintermediation, reintermediation, and
cybermediation di7er?
Intermediaries are agents, software, or businesses that provide a trading
infrastructure to bring buyers and sellers together. The introduction of
ebusiness brought about disintermediation, which occurs when a business
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14. What is the semantic web?
The semantic web as a component of Web 3.0 that describes things in a way
that computers can understand. The semantic web is not about links
15. How does mbusiness di7erent from ebusiness?
Mobile business (or mbusiness, mcommerce) is the ability to purchase
goods and services through a wireless Internet-enabled device.
CLOSING CASE ONE
SOCIAL MEDIA AND ASHTON KUTCHER
1. Do you consider Facebook, MySpace, and LinkedIn forms of disruptive
or sustaining technology?
Depending on the time when you review the case these companies could be
2. Create a list of the online businesses discussed in the case and
determine if they are examples of Web 1.0 (ebusiness) or Web 2.0
(Business 2.0).
Web 1. 0: None are discussed in this case
3. Describe the ebusiness model and revenue model for Linked In,
MySpace, or Facebook.
**Please note the answer to the below might change over time as the
4. What is open source software and can a business use it for a social
networking platforms?
Business Driven Information Systems - Instructor’s Manual Chapter 3 Page 5 of 7
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An open system consists of nonproprietary hardware and software based on
publicly known standards that allows third parties to create add-on products to
plug into or interoperate with the system. Thousands of hardware devices and
software applications created and sold by third-party vendors interoperate with
computers, such as iPods, drawing software, and mice.
5. Create a plan for how a start-up company could take advantage of
Web 3.0 and generate the idea for the next great website.
Student’s answers to this question will vary. Be sure to review the arguments
they use to support their analysis of their start-up company. A great website to
6. Evaluate the challenges facing social networking websites and
identify ways companies can prepare to face these issues.
Technology Dependence
Many people today expect to be continuously connected, and their dependence
on technology glues them to their Web connections for everything from Web
conferencing for a university class or work project to making plans with friends
Information Vandalism
Open source and sharing are both major advantages of Business 2.0, and
ironically they are major challenges as well. Allowing anyone to edit anything
opens the door for individuals to purposely damage, destroy, or vandalize
website content. One of the most famous examples of wiki vandalism occurred
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Violations of Copyright and Plagiarism
Online collaboration makes plagiarism as easy as clicking a mouse.
Unfortunately a great deal of copyrighted material tends to >nd its ways to
Business Driven Information Systems - Instructor’s Manual Chapter 3 Page 7 of 7

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