978-0073402987 Chapter 2 Chapter 2 Closing Material Part 2

Type

Solution Manual

Book Title

Business Driven Information Systems 5th Edition

ISBN 13

978-0073402987

April 4, 2019

CRITICAL BUSINESS THINKING

Instructor Note: There are few right or wrong answers in the business world.

There are really only efficient and inefficient, and effective and ineffective

business decisions. If there were always right answers businesses would never

fail. These questions were created to challenge your students to apply the

materials they have learned to real business situations. For this reason, the

authors cannot provide you with one version of a correct answer. When grading

your students’ answers, be sure to focus on their justification or support for their

specific answers. A good way to grade these questions is to compare your

student’s answers against each other.

1. MODELING A BUSINESS PROCESS

Project Purpose: To revamp a process

Potential Solution: Student answers to this question will vary depending on

the process they have chosen to #x. Review the chapter for an example of an

improved burger ordering process. Students can choose any process from

2. REVAMPING ACCOUNTS

Project Purpose: To revamp an accounting department using BPM.

Potential Solution: A key advantage of technology is its ability to improve

business processes. Working faster and smarter has become a necessity for

companies. Initial emphasis was given to areas such as production, accounting,

procurement, and logistics. The next big areas to discover technology’s value

in business process were sales and marketing automation, customer

relationship management, and supplier relationship management. Some of

these processes involve several departments of the company and some are the

result of real-time interaction of the company with its suppliers, customers, and

other business partners. The latest area to discover the power of technology in

automating and reengineering business process is business process

management. Business process management (BPM) integrates all of an

organization’s business process to make individual processes more efficient.

BPM can be used to solve a single glitch or to create one unifying system to

consolidate a myriad of processes.

3. What Type of System Would You Use?

Project Purpose: To differentiate between the different types of systems

Potential Solution:

You need to analyze daily sales transactions for each region. (TPS)

You need to analyze staffing requirements for each plant. (MIS)

You need to determine which customers are at risk of defaulting on their

bills. (Transaction Processing System)

4. Unstructured Communications

Project Purpose: To identify challenges associated with email as a

communication tool

Potential Solution: Using email as a primary communication tool has several

disadvantages such as issues tracking who received the email, who read the

email, and who forwarded the email. If an employee’s email is over its limit

they will be unable to receive the email. A spam #lter could accidently delete

5. IGoogle Digital Dashboard

Project Purpose: To practice using a digital dashboard.

Potential Solution: iGoogle is a fantastic website and your students will gain

a tremendous amount of value from con#guring their own personal digital

6. Bot Shopping

Project Purpose: To use a shopping bot.

Potential Solution: Student answers to this question will vary depending on

the product they were considering purchasing. You can assign all of your

Business Driven Information Systems - Instructor’s Manual Chapter 2 Page 2 of 9

7. Networking Neural

Project Purpose: To understand neural networks.

Potential Solution: A neural network, also called an arti#cial neural network,

is a category of AI that attempts to emulate the way the human brain works.

Neural networks analyze large quantities of information to establish patterns

and characteristics in situations where the logic or rules are unknown. Neural

networks’ many features include:

- Learning and adjusting to new circumstances on their own.

- Lending themselves to massive parallel processing.

- Functioning without complete or well-structured information.

8. Driving Your Business

Project Purpose: To understand how MIS supports a business

Potential Solution: Student answer will vary depending on the type of

business they choose to study. If you want to generate consistent

answers then provide your students with a business type such as:

- Extreme sports store

- Grocery store

- Clothing store

APPLY YOUR KNOWLEDGE BUSINESS PROJECTS

Instructor Note: There are few right or wrong answers in the business world.

There are really only efficient and inefficient, and effective and ineffective

business decisions. If there were always right answers businesses would never

fail. These questions were created to challenge your students to apply the

AYK I: Making Business Decisions

Business Driven Information Systems - Instructor’s Manual Chapter 2 Page 3 of 9

Porter’s strategies outlined in Chapter 1 suggest entering markets with a

competitive advantage in either overall cost leadership, differentiation, or focus.

To achieve these results, managers must be able to make decisions and forecast

future business needs and requirements. The most important and most

challenging question confronting managers today is how to lay the foundation for

tomorrow’s success while competing to win in today’s business environment. A

AYK II: DSS and EIS

Dr. Rosen can use DSS systems to model all of the organizational information to

support or reject his purchase decision. Dr. Rosen can use sensitivity analysis to

study of the impact that changes in buying the new business will have on his

AYK III: Finding Information on Decision Support Systems

Student answers to this question will vary depending on which systems they

research on the Internet. In general, their presentation should focus on how a

DSS can help grow a small to medium sized business. Be sure your students

AYK IV: Discovering Reengineering Opportunities

This assignment will change depending on how each school performs tuition

payments and registering for classes. Just ensure each student presents As Is and

To Be process diagrams clearly demonstrating how the new process will increase

efficiency and effectiveness in the process. Broken, redundant, and antiquated

AYK V: Dashboard Design

The importance of this activity is to get your students thinking about each

category and its importance to the company. Each category should be displayed

with metrics to measure the indicator such as Green, Yellow, and Red status

indicators or percentages or levels. This is the critical part of the activity -

displaying how the dashboard is going to measure each indicator. For example:

Customers: satisfaction levels (red, green, yellow), number of customers,

number of lost customers, number of new customers, order level per

customers

Marketing: campaign success, coupon success, new product launch success

Sales: total sales, sales per quarter, sales comparatives, competitor sales

comparatives, sales quota levels, sales representatives, sales per customer,

sales per region

Customer service: satisfaction, average time to resolve issues, metrics on call

center, metrics on customer service representatives

Billing: average collection period, outstanding bills, time to generate bills,

customers in arrears

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AYK VI: DARPA Grand Challenge

Ask your student to review the DARPA website to become familiar with the

competition.

How is the DoD using AI to improve its operations and save lives?

The DARPA Grand Challenge was designed to leverage American ingenuity

to develop autonomous vehicle technologies that can be used by the

Why would the DoD use an event, such as the DARPA Grand

Challenge, to further technological innovation?

By offering a generous prize, along with notoriety the DOD is able to get

many of the greatest minds in the country working on creating autonomous

Describe how autonomous vehicles could be used by organizations

around the world to improve business efficiency and e>ectiveness.

There are numerous ways that autonomous vehicles could be used around

The Ansari X is another technological innovation competition

focusing on spacecraft. To win the $10 million Ansari X Prize, a

private spacecraft had to be the Brst to carry the weight equivalent

of three people to an altitude of 62.14 miles twice within two

weeks. SpaceShipOne, a privately built spacecraft, won the $10

million Ansari X Prize on October 4, 2004. Describe the potential

business impacts of the Ansari X competition.

Space travel is the next exciting frontier. Business impacts could range from

vacation trips to the moon to picking up space materials for the production

DARPA Videos

The DARPA challenge is an excellent topic when discussing AI. Here is the

latest article on this year’s DARPA challenge.

Robots And Their Masters Ready For DARPA 'War Zone' Race

http://www.informationweek.com/showArticle.jhtml;jsessionid=THMMTXP

AYK VII: Driving Decisions

Great way to kick off a discussion on how decisions impact business. People have

accidents. That’s not what this post is about. People also do stupid, reckless

AYK VIII: IYogi Help Desk Support

Help Desks are critical for any business and measuring the success of a help desk

is far more difficult than it sounds. For example, if you track how long it takes to

close an issues the staff might focus on getting through the issues quickly and not

on the quality of the work completed. Here are a few examples of CSFs and KPIs:

Time to resolution

Number of issues resolved

Type of computer causing majority of issues

The average time a customer waits for their call to be answered.

AYK IX: Dashboard for Tracking Junk

Student’s answers can include the following:

Location

Amount collected

Number of stops

Employee on truck

AYK X: Building Robots

Your students robots will vary – ask them to include data tracking devices or wearables.

Have fun with this exercise!!

Here are a few videos to give your students some ideas

Robot Violinist - Video

Robot Emotions

The emotional robotScience correspondent Alok Jha visits the University of

Hertfordshire to meet an android developed to show emotions

Robot Babies

The State Department readies new Internet freedom policies, the FAA may lift the

ban on cell phones during air travel, and Japanese researchers are working on

AYK XI: Educational Processes

Student analysis of this project will depend on how your school operates. Just be

sure that the To-Be process includes updates to the current As-Is process. Here is

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