
CLOSING CASE ONE QUESTION
POLITICAL MICRO-TARGETING
1. De5ne the three primary types of decision-making systems, and
explain how Obama’s campaign team used them to win votes.
a. Decision-making skills are essential for all business professionals, at
every company level, who make decisions that run the business. At
the operational level, employees develop, control, and maintain
b. At the managerial level, employees are continuously evaluating
company operations to hone the firm’s abilities to identify, adapt to,
and leverage change. Managerial decisions cover short- and
medium-range plans, schedules, and budgets along with policies,
c. At the strategic level, managers develop overall business strategies,
goals, and objectives as part of the company’s strategic plan. They
also monitor the strategic performance of the organization and its
overall direction in the political, economic, and competitive business
2. Describe the difference between transactional and analytical
information, and determine which types Spotlight Analysis used
to identify its 10 tribes.
Transactional information encompasses all of the information contained
within a single business process or unit of work, and its primary purpose is
to support the performing of daily operational tasks. Analytical
information encompasses all organizational information, and its primary