1. Do you agree or disagree that freemium business strategies can
provide a company with a competitive advantage? Be sure to
justify your answer?
One of the main factors that brought Candy Crush into the top game was
the fact that it was free – anyone could download and play the game for
2. Why are data, information, business intelligence, and knowledge
important to King.com? Give an example of each type in relation
to a customer playing Candy Crush.
Data are raw facts that describe the characteristics of an event or object.
Before the information age, managers manually collected and analyzed
data, a time-consuming and complicated task without which they would
have little insight into how to run their business. Lacking data, managers
often found themselves making business decisions about how many
products to make, how much material to order, or how many employees
to hire based on intuition or gut feelings. In the information age,
successful managers compile, analyze, and comprehend massive
amounts of data daily, which helps them make more successful business
Download date, customer name, device type, amount of time played,
amount spent per transaction
Information is data converted into a meaningful and useful context.
Having the right information at the right moment in time can be worth a
fortune. Having the wrong information at the right moment; or the right
information at the wrong moment can be disastrous. The truth about
information is that its value is only as good as the people who use it.
People using the same information can make di?erent decisions
depending on how they interpret or analyze the information. Thus
information has value only insofar as the people using it do as well.
Information would include:
How many downloads did the average customer perform before
What day of the week are the most games downloaded?
Which country had the greatest number of downloads?
What was the average score per user depending on how long the
customer had played?
How many other games did the customers download?