STM 46494

subject Type Homework Help
subject Pages 15
subject Words 3016
subject Authors Courtland L. Bovee, John V. Thill

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page-pf1
Using comments and critiques on a social media site can be an effective way to do
which of the following?
A. Exchange large volumes of data
B. Build a personal social media brand
C. Explain new or unfamiliar systems
D. Provide reference materials
E. Develop a company history
Answer:
When asked to rewrite something as a complete sentence, what is most likely the
problem?
A. There is a dangling modifier.
B. There is a sentence fragment.
C. There is a nonrestrictive clause or phrase.
D. There is an incorrect preposition.
Answer:
page-pf2
When determining scope, how many major supporting points should be included?
A. One
B. As many as necessary
C. One for each main idea
D. Five
E. No more than six
Answer:
Which of the following is the least effective use of a blog?
A. Community building
B. One way communication
C. Influencing traditional news coverage
D. Word-of-mouth marketing
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E. Market research
Answer:
Which of the following can be used on the résumé to overcome gaps in work history?
A. Itemize each position held in detail.
B. Focus exclusively on experience and skills that relate to the position.
C. Include information regarding salary and reasons for leaving positions.
D. Group all work experience under a single heading.
E. Highlight volunteer, education or community work that take place during those gaps
in employment.
Answer:
page-pf4
Approximately what percentage of the U.S. workforce has positions that require
collaboration as a core job responsibility?
A. 20 percent
B. 30 percent
C. 40 percent
D. 50 percent
E. 60 percent
Answer:
When preparing the list of references in the APA style,
A. include all the works you consulted, even if you didn't actually cite them anywhere
in the text.
B. include full information on any personal communications or interviews you
conducted in your research.
C. include only those works that you specifically cited in the text.
D. include cites for further reading and research opportunities.
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Answer:
To keep the audience's attention and convince them your message is relevant, what
should be incorporated through the planning process?
A. Interactive slides
B. Engaging video
C. An opportunity for questions and answers
D. A consistent use of the "you" attitude
E. Limiting the scope to 3 main ideas
Answer:
Which of the following will not improve readability of a message on a mobile device?
A. Linear organization
B. Only including priority information
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C. More detailed levels of information
D. Shorter subject lines
E. Shorter paragraphs
Answer:
What is the purpose of preparing a résumé?
A. To present a compelling story about yourself
B. To avoid pre-employment testing
C. To shorten the question and answer phase of the interview
D. To provide as much information as possible before the interview
E. To direct potential employers to your on-line media sites
Answer:
page-pf7
Making it easier for the audience to skim a message for highlights is done by improving
what?
A. Conciseness
B. Clarity
C. Tone
D. Readability
E. Headings
Answer:
Which method of topical organizations organizes information based on a chain of
events, from oldest to newest?
A. Comparison
B. Importance
C. Sequence
D. Chronology
E. Categorically
page-pf8
Answer:
When writing for a mobile device, how should paragraph length be adjusted?
A. There is no need for adjustmentthe audience can swipe through screens as needed.
B. There is no need for adjustmentthe audience can view the document later on a PC, if
desired.
C. Paragraphs should be used sparinglybullet points are easier to read and identify on a
mobile device.
D. Paragraphs should be shorterthe audience should not have to swipe through screens
to find the end of the paragraph.
E. Paragraphs should be longereach paragraph must contain enough detail for the
audience to fully understand the message.
Answer:
page-pf9
Capturing the opinions of only those who visit specific websites is an example of what?
A. Sampling bias
B. Leading questions
C. Validity
D. Representative samples
E. In-depth interviews
Answer:
The three-step writing process is most effective in what type of business writing?
A. Emails
B. Short memos
C. Long reports
D. External communications
E. All written communications
page-pfa
Answer:
When developing a bad news message regarding organizational news, what should be
done to minimize long-term financial implications?
A. Be open and transparent.
B. Seek expert advice.
C. Use multiple channels to reach affected audiences.
D. Look for positive angles.
E. Match your approach to the situation.
Answer:
Using the technique of "paying off" the promise made in the headline is generally best
accomplished during what step of the AIDA plan?
page-pfb
A. Attention
B. Interest
C. Action
D. Desire
E. Interactivity
Answer:
When developing a slide presentation for a multi lingual audience, what type of slide
presentation might work best?
A. Linear
B. Prezi
C. Free form
D. Nonlinear
E. PowerPoint
Answer:
page-pfc
Using a statement in the buffer such as "So that you can more easily find the printer
with the features you need, we are enclosing a brochure that describes all the Epson
printers currently available" is an indication of what?
A. Cooperation
B. Fairness
C. Good news
D. Understanding
E. Resale
Answer:
Which of the following would be least appropriate to include on a résumé?
A. Dates of employment
B. Duties and accomplishments from previous jobs
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C. Educational accomplishments
D. Academic awards and scholarships
E. Date of high school graduation
Answer:
When a listener molds a message to their own ideas, they are using what type of skill?
A. Selective listening
B. Defensive listening
C. Selective perception
D. Passive listening
E. Multitasking
Answer:
page-pfe
The use of a person's name, photograph or other identity without permission is
considered what?
A. A violation of a binding contract
B. Bait and switch advertising
C. Invasion of privacy
D. Misleading customers
E. Deceptive claims
Answer:
Which of the following is least likely to improve communication efforts?
A. Developing a corporate presence on all available social media sites
B. Using technology to aid in communication, not replace it
C. Being proficient with basic features and functions of technologies
page-pff
D. Disregarding information that is not useful
E. Speaking with coworkers face to face whenever practical
Answer:
Telling readers where to find information on an unfamiliar system can be considered
which of the following compositional modes?
A. Narrative
B. Reference materials
C. Summaries
D. Orientations
E. Conversations
Answer:
page-pf10
Which of the following creates a document with a denser, heavier look?
A. White space
B. Typeface variety
C. Justified margins
D. Ragged margins
E. Graphic designs
Answer:
Which of the following is a common use of a persuasive message?
A. To increase supplier obligations
B. To discourage non-routine results
C. To enforce more efficient operating procedures
D. When requiring cooperation from other departments
page-pf11
E. When requesting action
Answer:
When revising the résumé, what should be emphasized?
A. Format
B. Channel and medium
C. Scannability
D. Distribution methods
E. Clarity and conciseness
Answer:
page-pf12
To save the audience time when reading and responding to a communication, the
communication should be what?
A) Timely
B) Electronic
C) Efficient
D) Detailed
E) Written
Answer:
Which of the following is not a method for improving readability?
A. Using meaningful subject lines
B. Varying sentence length
C. Using short paragraphs
D. Include lists and bullets
E. Use effective headings and subheadings
page-pf13
Answer:
Suggesting what to do about the information gathered is done through which of the
following?
A. Summary
B. Data manipulation
C. Conclusion
D. Paraphrasing
E. Recommendation
Answer:
What is the most effective way to avoid negative surprises during a performance
evaluation?
A. Make sure an employee understands job requirements.
page-pf14
B. Tie salary increases to performance reviews.
C. Tie promotions to performance reviews.
D. Tie performance to organizational values.
E. Provide consistent and regular feedback on performance.
Answer:
Which of the following will make you appear to be sincere and confident, while
allowing you to get positive reinforcement from the audience?
A. Visualizing success
B. Knowing your subject
C. Remembering to breathe
D. Maintaining eye contact
E. Concentrating on the message and audience, not on yourself
Answer:

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