Which of the following is not a basic sentence structure?
A. A passive sentence
B. A simple sentence
C. A compound sentence
D. A complex sentence
E. A compound-complex sentence
Answer:
To encourage a positive response to your persuasive message, which of the following
would be most effective?
A. Use industry specific words and phrases.
B. Send the message as high up the organizational chain of command as possible.
C. Send the message in a variety of ways including email, blogs and print.
D. Use positive and polite language regardless of audience.
E. Establish credibility by using technical jargon and buzzwords.
Answer:
The difference between blogging and microblogging is what?
A. Intended audience
B. Writing style
C. Length
D. System security
E. Use of emoticons
Answer:
When presenting to people from other cultures, which of the following will help ensure
the information is presented in a professional and appropriate manner and is understood
by the audience?
A. Fewer, more detailed slides
B. Handouts that include summary information
C. Slides that are bright and colorful to help maintain the audiences interest
D. Dimming the lights so the audience can focus on the nonverbal meanings of the
message
E. Using an interpreter to suggest changes to the content and appearance of the
presentation
Answer:
When incorporating simplicity into graphics, which of the following is important to
remember?
A. Generally accepted rules or conventions should dictate every aspect of design.
B. Decorative elements can clutter documents without adding any relevant information.
C. Formal balance is needed to create a calm and serious feel.
D. Contrasting colors should be used.
E. Parallelism should be used for color, texture and scale.
Answer:
Which of the following is true for creating readable lists?
A. Long sentences should be used to increase the likelihood that readers will find the
key points
B. Use one-sentence paragraphs for emphasis
C. Skimming is more difficult with bulleted lists
D. Introductions are avoided as lists enable skimming
E. Using parallelism makes it easier for readers to skim through lists
Answer:
Your Grade Point Average (GPA) does not have to be included on the résumé, or you
can include just the GPA in your major field of study.
Answer:
Use the word “can” instead of the phrase “you have the capability” to make your
sentence more concise and avoid what?
A. Parallelism
B. A “you” statement
C. Wordy phrases
D. Too many pronouns
E. Hedging
Answer:
Which section of a report explains why the subject matter is important?
A. The introduction
B. The body
C. The conclusions and recommendations
D. The close
E. The work plan
Answer:
Which of the following would best present detailed textual information?
A. Charts
B. Graphs
C. Tables
D. Pictures
E. Flowcharts
Answer:
Which of the following will help build your credibility with the audience?
A. Ask a question that will get the audience thinking
B. Unite the audience around a common goal
C. Share an intriguing or unexpected detail
D. Tell them how they will benefit from listening to you
E. Tell a compelling story
Answer:
Breaking up long sentences is an example of what type of proofreading?
A. Revising for clarity
B. Revising for conciseness
C. Revising for tone
D. Revising for organization
E. Revising for readability
Answer:
Which social media is best for mimicking conversation?
A. Instant messaging
B. Blogging
C. Podcasts
D. Content sharing sites
E. Websites
Answer:
What is the goal of evaluating the organization, style and tone of a message?
A. To improve readability
B. To produce efficient writing that is easy to skim
C. To make sure content is clear, logical and reader oriented
D. To make sure there is a variety of sentence lengths
E. To make sure your credibility is not affected by errors
Answer:
In the United States, which of the following organizations monitors corporate activities
as they relate to truth in advertising?
A. The Federal Trade Commission
B. The Internal Revenue Service
C. The Truth in Advertising Agency
D. FEMA
E. The Federal Bureau of Investigation
Answer:
Which of the following links social networking to a physical corporate presence?
A. Augmented reality
B. Location-based services
C. Mobile blogging
D. Cloud based services
E. Mobile podcasting
Answer:
To relate one thought to another, what writing technique should be used?
A. Topic sentences
B. Unified paragraphs
C. Transitions
D. Complex sentences
E. Bullet points
Answer:
When ending an indirect message, a statement such as “I trust our decision is
satisfactory” does what for the reader?
A. Avoids an uncertain conclusion
B. Helps to manage future correspondences
C. Expresses optimism
D. Opens the opportunity for further discussion
E. Shows the writer’s sincerity
Answer:
Within the three-step writing process, which of the following is not part of the four
essential strategies for persuasive messages?
A. Framing your arguments
B. Analyzing the audience
C. Balancing emotional and logical appeals
D. Reinforcing your position
E. Anticipating objections
Answer:
Which section of a proposal summarized the problem you intend to solve, along with
your solution?
A. Introduction
B. Body
C. Executive summary
D. Synopsis
E. Close
Answer:
Which of the following presentation structures allow the presenter the option to move
between topics and level of detail in no particular order?
A. Webcasts
B. Nonlinear presentations
C. Podcast
D. Back channeling
E. Linear presentations
Answer:
The best way to increase credibility and survive online attacks is to do what?
A. Monitor conversations
B. Evaluate all negative messages
C. Respond appropriately
D. Take legal action
E. Engage stakeholder before negative information appears
Answer:
For a manager who has demonstrated the ability to manage increasingly larger and
more complex business operations, what should be included in the résumé?
A. Career Objective
B. Summary of Qualifications
C. Career Summary
D. Work History
E. Accomplishments
Answer:
Using concrete and specific language and including evidence to support a conclusion is
an example of what type of information?
A. Practical
B. Factual
C. Concise
D. Clear
E. Persuasive
Answer:
Which of the following focuses on things such as encouraging customers to visit
websites for more information on a topic?
A. Marketing messages
B. Claim or adjustment messages
C. Sales messages
D. Persuasive presentations of ideas
E. Requests for action
Answer:
When including writing a buffer that includes information that is favorable to the
reader, what type of buffer is being used?
A. Agreement
B. Appreciation
C. Good news
D. Understanding
E. Fairness
Answer:
When representing the organization to stakeholders, what communication style is most
important?
A. One that projects the company’s public image
B. Direct
C. Indirect
D. One that best displays credentials and expertise
E. One that is performance based
Answer:
Which of the following is a benefit of the backchannel?
A. Information can be verified immediately by the audience.
B. Listeners can spread the message to a much larger audience, immediately.
C. Audience members have more leverage.
D. Backchannels can keep presentations from spinning out of control.
E. There is more control over the feedback during and after the presentation.
Answer:
When making a claim to a company, what is the purpose of the message?
A. To ask for a settlement of the claim
B. To write a formal complaint
C. To suggest how a product or service could be improved
D. To provide a goodwill gesture, allowing the company to improve the product
E. To ask for a resolution to a problem before further steps are required
Answer:
When incorporating blogs into a corporate social media stream, what role can blogs
take in support of the media plan?
A. Blogs can be used to clarify information.
B. Blogs can act as the hub for the multiple threads in the social media plan.
C. Blogs can act as the “complaint department” for the social media plan.
D. Blogs can limit word-of-mouth marketing efforts by customers.
E. Blogs can allow consumers to become subject matter experts.
Answer:
Which of the following are specialized documents used to share relevant information
with the news media?
A. Press releases
B. Direct to consumer news releases
C. Social media releases
D. External releases
E. Internal releases
Answer:
Which of the following indicates subsections within a major section of a document?
A. Heading
B. Subheading
C. Major heading
D. Descriptive heading
E. Informative heading
Answer: