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___________ refers to the increasingly central roles that digitally empowered
consumers play in shaping the production, distribution and reception of media content.
a. Grassroots convergence
b. Corporate convergence
c. Hegemony
d. Saturation
Diaspora is _______________.
a. an alternative to Facebook
b. selling advertising at alarming rates
c. unconcerned with privacy
d. none of the above
Homophobia is a ___________ concept.
a. cultural studies
b. economic
c. legal
d. psychological
Caputi gives ample evidence that everyday porn is prevalent in the world of
____________.
a. comedy films
b. soap operas
c. police dramas
d. advertising
Children's television on a global scale can be categorized as ______________.
a. reflecting the value of the particular culture in which is produced
b. offering a diversity of values.
c. modeling diverse relationships.
d. White male hegemony
Midriff advertising always shows women as passive sexual objects.
a. True
b. False
An attempt to weaken the naturalized and normalized binaries of sexuality refers to
which term?
a. gender roles
b. heterosexism
c. culture Jamming
d. queering
YouTube can be seen as ______________.
a. an inexpensive way for media conglomerates to distribute content
b. a form of individual self-expression
c. culturally generative
d. all of the above
Hook-up sex has roots in ____________.
a. feminism
b. racism
c. pornography
d. the counter culture
If gay visibility is going to challenge the hegemonic understandings of gender and
sexuality then ______________.
a. all gay and lesbian people should act straight
b. gay and lesbian people should all fight for the right to marry
c. the culture should tolerate outspoken and disobedient gay and lesbian people
d. more straight people should have gay and lesbian relationships.
A symbolic interactionist perspective claims that the self is created primarily through
________.
a. the media
b. talk with others
c. our genetics
d. our political beliefs
Which is a goal of cultural studies research?
a. make predictions about behavior
b. look for absolute truth
c. offer the correct interpretation of a text
d. make social change through the redistribution of power
In a post-racial society, one of the primary determinants of a person's privilege is their
race.
a. True
b. False
A queer theory perspective is only relevant when studying gay or lesbian characters in
media texts.
a. True
b. False
_____________ is the underlying concept of performativity.
a. Counterhegemonic
b. Intertextuality
c. Docility
d. Queerness
For cultural studies, Marxism argues that the economic structure of society (the base)
has little influence on the superstructure.
a. True
b. False
According to Han, __________ will never be hegemonic.
a. white masculinity
b. black femininity
c. gay masculinity
d. heteronormativity
Pornography is mainstream because its values underlie mainstream practices.
a. True
b. False
Because midriff advertising is concerned with empowerment as a theme, it is a truly
liberatory advertising strategy.
a. True
b. False
The Real Housewives of New York City can be understood through the use of
a. humor.
b. irony.
c. religion.
d. politics.
Once you learn the skills, decoding media texts is easy and simple.
a. True
b. False
The top-down push of corporate convergence and the bottom-up pull of grassroots
convergence intersect to produce ____________.
a. anarchy
b. global convergence
c. pop cosmopolitan
d. confusion
What is NOT part of progressive thinking?
a. one of its goals is social change
b. it tends to be left-wing on economic issues
c. it is concerned with equality
d. it wants to return to values of the 1960s
Heterosexism sees ____________ as normative.
a. gender
b. sex
c. heterosexual relationships and ideology
d. a lesbian identity
Given the lack of political attention to a gay identity, coupled with the fact that gay men
are privileged on Queer Eye, the show may be read as _________.
a. postqueer
b. too conservative
c. postfeminist
d. none of the above
The American Dream is equally accessible to all.
a. True
b. False
The text book as a whole takes the perspective that capitalist ownership of media
produces multiple and diverse types of media content.
a. True
b. False
According to Cuklanz and Moorti, SVU is ultimately a feminist show.
a. True
b. False
__________ produces the most children's programming.
a. Canada
b. The United Kingdom
c. The United States
d. China
Rev. Run and Snoop Dogg model similar relationships to the "American Dream."
a. True
b. False
The video game The Sims draws upon ____________ conception of the world.
a. an instrumentalist
b. a collective
c. a gendered
d. a diverse
When media ownership is in fewer and fewer hands and media content flows over
different platforms and boarders, this is called ______________.
a. grassroots convergence
b. corporate convergence
c. hegemony
d. saturation
The impact of television on children has been predominantly studied by what
discipline?
a. Cultural Studies
b. Communication
c. Child Development
d. Psychology
In order to fully understand how pornography operates as a discourse, Dines argues that
one must examine the ___________ nature of it.
a. sexist
b. classist
c. racist
d. classist
