Most persuasive messages are requests for action.
Answer:
A great way to capture and keep the audience’s attention is to integrate storytelling
wherever possible.
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The preview section of a report is used to summarize key points made in the body of the
material.
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To help find errors “in plain sight” the proofreader should stay focused and vigilant.
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Making limited use of white space in and around the text can dramatically improve
readability on mobile screens.
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A document that is online must be printed to use effective proofreading techniques.
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Conventional marketing and sales message are often prepared using the AIDA model.
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When developing a strong résumé, the planning, writing and completing process should
all be done at one time.
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Including a photo in a résumé could provide cues about age, ethnicity and gender of a
candidate.
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If you’ve been successful with the introduction and body of your presentation, your
listeners now have the information they need, and the close can become casual and
minimal.
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Working within time constraints can help you focus on the most essential points of your
message that are important to the audience.
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Globally, roughly 65 percent of Internet users access the web at least some of the time
with a mobile device.
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It is appropriate to imply bad news rather than specifically state the news.
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Routine requests should always indicate why it is in the reader’s best interest to comply
with the request.
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Companies who take a mobile first approach to communication often develop websites
that are designed for optimum viewing on smartphones and tablets.
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When there is a need to confront a difficult situation at the workplace, it is best to use
email, allowing the sender time to think through and shape their message appropriately.
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Being verbally abused by a customer is an example of defamation.
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One-on-one conversations are viewed as more sensitive than written forms of
communication.
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The typeface used in a document can influence the tone of a message.
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When your analysis is complete, the analytical report should present your thinking in a
compelling and persuasive manner.
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Transitions can be developed using illustration, cause and effect or problem and
solution.
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Digital information fluency is often expected of employees by employers.
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Telepresence is one of the simplest forms of virtual meeting.
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Oral communication generally requires more tact than written messages.
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Personal Twitter feeds will not affect the professional interview process.
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After you have established credibility, you need to spend time convincing people that
you are a trustworthy source of information.
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Stereotyping is the tendency to judge all other groups according to the standards,
behaviors and customs of one’s own group.
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The specialized language of a particular profession or industry is known as clichés.
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Every communication effort takes place in a particular situation, meaning you have a
specific message to send to a specific audience under a specific set of circumstances.
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Photos are expected for social media résumés and other online formats where you are
not actively submitting a résumé to an employer.
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One way to improve the proofreading process is to proofread the writing after a period
of time has passed since completing the writing process.
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Sincerity is best displayed when specific qualities that warrant praise are pointed out.
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Writing an online blog uses the same principles as writing a traditional report.
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Which of the following is a potential drawback to IM?
A. Longer response times on urgent messages
B. Higher data usage costs
C. Availability of user authentication
D. The ability to mimic a one on one conversation
E. Limited number of compatible devices
Answer:
To ensure a survey is reliable and valid, which of the following should be avoided?
A. Clear instructions
B. Short answers
C. Leading questions
D. Numbers and facts
E. Short surveys
Answer:
What is the goal of explaining the reasons for the decision before providing the
decision?
A. The readers are less likely to see the bad news in the middle of the paragraph.
B. The reader can follow the line of reasoning and is ready for the news.
C. The reader has time to calm down during the reading process when they know bad
news is coming.
D. This writing style helps the writer better organize their thoughts, allowing them to
soften the blow of the bad news.
E. This writing style allows the writer to minimize their responsibility for the news.
Answer:
Which of the following provides a short description that identifies the content and the
purpose of a visual aid?
A. Title
B. Caption
C. Summary paragraph
D. Legend
E. Tag
Answer:
Which of the following is not a reason sources have to be documented?
A. Documenting sources adds interest for the reader.
B. Documenting sources is ethical.
C. Documenting sources gives credit to the person who created the original material.
D. Documenting sources shows the audience you have sufficient support for the
message.
E. Documenting sources allows the reader to explore the topic in more detail, if they
desire to do so.
Answer:
Which of the following will improve the conciseness of the document?
A. Replacing long words and phrases
B. Replacing awkward references
C. Uses a variety of sentence structures
D. Changing verbs into nouns
E. Using a variety of sentence structures for similar ideas
Answer:
What can be done to draw attention to the important ideas in the document?
A. Use compound-complex sentences.
B. Use simple words to describe the idea.
C. Give the important ideas more space.
D. Use phrases in the writing such as “this is important.”
E. Place the noun(s) before the verb(s).
Answer:
Which of the following work best when developing nonlinear presentations?
A. Microsoft PowerPoint
B. Apple Keynote
C. Whiteboards
D. Google Documents
E. Prezi
Answer:
When providing feedback, focusing comments on the message, not the person who
created it, is an example of what?
A. Verifying understanding
B. Keeping feedback impersonal
C. Being specific
D. Focusing on controllable behavior
E. Discussing improvements rather than flaws
Answer:
Which of the following presents persuasive recommendations?
A. Indirect reports
B. Long reports
C. Proposals
D. Analytical reports
E. Informational reports
Answer:
Which of the following will best help a new employee establish credibility with
customers?
A. Understanding the company’s history
B. Establishing qualifications and areas of expertise
C. Being aware of communication skills
D. Bragging about previous records and successes
E. Using hyperbole when discussing past achievements
Answer:
When an external party invites a firm to bid on a contract, and includes strict guidelines
in the request, what has been generated?
A. Sales proposal
B. Internal proposal
C. Request for proposal
D. Unsolicited proposal
E. Investment proposal
Answer:
After proofreading to ensure overall goals are accomplished, what should the second
round of proofreading consider?
A. Deadlines
B. Spelling and grammar
C. Overall tone
D. Audience location
E. Clarity and conciseness
Answer:
One advantage of virtual meetings is what?
A. Less time spent in actual meetings
B. Opportunity for hardware and software upgrades
C. The ability to multitask during the meeting
D. Increased access to a wider pool of expertise
E. Ability to limit those who are in attendance
Answer:
When planning a meeting, the leader should do which of the following?
A. Set and share the agenda
B. Keep the meeting on track
C. Follow agreed upon rules
D. Encourage participation
E. Close effectively
Answer:
Before attempting to change someone’s attitudes, beliefs or actions, what must be
understood?
A. Demographics
B. Psychographics
C. Motivation
D. Desires
E. Culture
Answer:
Which of the following shows the best use of tone when writing a routine request?
A. “I need a copy of the budget.”
B. “Send me the latest version of the budget.”
C. “Can I have the budget by Tuesday?”
D. “I need you to email the budget immediately.”
E. “Please send me a copy of the budget.”
Answer:
Although expensive to print, which combination can convey complex ideas and
relationships quickly?
A. Written, printed
B. Visual, digital
C. Oral, printed
D. Visual, printed
E. Oral, digital
Answer:
A well written response to a request for information or action will do what for the
writer?
A. Positively influence the reader’s perception of the writer and the organization
B. Negatively influence the reader’s perception of the writer and the organization
C. Allow the writer to explain the benefits of working with their firm
D. Encourage customer satisfaction
E. Reinforce the organizations commitment to excellence
Answer:
When developing links to other content, which of the following will help create the
most compelling links that improve the readability of the site?
A. Links that support content skimming but not navigation
B. Cute, catchy phrases
C. Links that clearly identify where a link will take the reader
D. Using a list to present all links in one location
E. Links that support navigation but not content skimming
Answer:
Finding out how sources conduct fact checking will help ensure what?
A. The information is independently verified.
B. The material was designed to support the outcome.
C. The source used proper methods to collect its data.
D. The source has a reputation for honesty and reliability.
E. The author is credible.
Answer:
Which of the following is an advantage of collaborative writing?
A. Each member has to accomplish fewer tasks.
B. Each member has different expertise to contribute.
C. Each member can focus on accuracy and detail so no errors are missed.
D. Each member can rely on another member if their schedule gets busy.
E. Each member can change another members work to ensure unified ideas.
Answer:
Which of the following has the greatest impact on the effectiveness of persuasive
messages in the workplace?
A. Social culture
B. Organizational culture
C. Social media
D. Customer and client relationships
E. Emotional culture
Answer:
When developing a message, which of the following will contribute to the impact of the
message?
A. Assuming the audience has experience with the subject matter
B. Organizing and clarifying all essential information
C. Using words and phrases designed to impress the audience
D. Using subject specific and complex language whenever possible
E. Writing for the most senior member of the organization who may read the message
Answer:
When developing a communication for those who may not be comfortable with your
language, what could make the communication easier to understand for the receiver?
A. Industry jargon
B. Words with several meanings
C. Long paragraphs
D. Limited transitions
E. Short, plain words
Answer:
Which of the following is not considered deceptive by the FTC in regards to
advertising?
A. Statements that have the potential to mislead reasonable customers
B. A money back guarantee
C. Implying claims without actually making them
D. Omitting important information that might shape the purchase decision
E. An untrue statement
Answer:
During the planning phase of the writing process, a writer should do all of the following
except what?
A. Check for conciseness
B. Limit the scope
C. Select an approach
D. Outline content
E. Define the main idea
Answer:
Using blogs to explain how to use a product is an example of what?
A. Word-of-mouth marketing
B. Customer education
C. Employee engagement
D. Brainstorming
E. Community building
Answer:
Which of the following is not an aspect of workplace etiquette?
A. Behaviors
B. Position
C. Habits
D. Nonverbal communication
E. Technology
Answer:
During what part of the writing process does the writer consider what background
information should be included in the writing?
A. Defining the purpose
B. Developing an audience profile
C. Gathering the information
D. Uncovering the audience’s needs
E. Providing required information
Answer:
Which of the following is generally true when referring to groups?
A. Group meetings are costly in terms of time and coordination
B. Team members will work harder to support the goals of a group than individual
projects
C. Group members are more accepting of contrary opinions
D. Groups are often ineffective
E. Groups have limited access to research data and other essential information
Answer:
Discuss the advantage and disadvantages of short, medium and long sentences.
Answer:
Discuss how to determine if a direct or indirect format should be used when conveying
bad or negative news.
Answer:
Discuss ways in which mobile technology is challenging the way in which businesses
communicate.
Answer:
Discuss four techniques to improve the readability of a message.
Answer:
Discuss why only presenting data that supports a recommendation, when negative data
might be relevant, is considered unethical.
Answer:
Explain the four principles of effective design.
Answer:
Discuss important considerations in the completion stage of developing a persuasive
message.
Answer:
Describe the proofreading process and discuss what should be done to ensure effective
proofreading.
Answer:
When writing for diverse or multicultural audiences, how can the sender make the
communication more meaningful for the audience?
Answer:
Discuss the advantages and disadvantages of creating a social media résumé and
résumés with video and infographics to supplement a traditional résumé.
Answer:
Discuss and give examples of using routine messages to build goodwill.
Answer:
Discuss ways and examples of how Social Media has changed the way businesses
interact with employees and stakeholders.
Answer:
Discuss why stealth marketing is unethical.
Answer:
Discuss strategies for writing letters for claims and adjustments.
Answer:
Identify eight ways to ensure successful collaboration.
Answer: