According to cultivation theory, people who watch a great deal of television tend to:
a. Become more active in civic and political affairs
b. Believe they are better informed about current events, whether or not they actually
are
c. Internalize many of the distortions of social life presented in the media
d. Consume other media more
Answer:
Which of the following is not a common stereotype of blacks in early media (early 20th
century)?
a. Servants
b. Doctors
c. Entertainers
d. Criminals
Answer:
Major telecommunication companies such as Comcast and Time Warner generally favor
Net Neutrality.
a. True
b. False
Answer:
A 1948 United Nations Act stipulated that, in order to be valid, freedom of information
depended upon the availability of:
a. Commercial-free media outlets
b. Programs to teach literacy
c. Well-maintained public libraries
d. A diversity of sources of news and opinion
Answer:
Which of the following is not a tactic used by some countries to protect local cultures?
a. Taxing the import of foreign cultural products
b. Requiring that a certain percentage of music played on the radio be domestically
produced
c. Offering government financial support for domestic artists and media companies
d. Providing tax benefits for global media conglomerations
Answer:
Which of the following is considered a chief norm of news photographer?
a. Unobtrusiveness
b. Technical mastery
c. Aesthetics
d. Obedience
Answer:
“Medium theory” suggests that what matters most in media studies is the contents.
a. True
b. False
Answer:
Black characters on TV became commonplaceappearing in half of all dramatic
television programsby the end of the:
a. 1950s
b. 1960s
c. 1970s
d. 1980s
Answer:
In Jhally and Lewis’s study of The Cosby Show, the authors found that white audiences
interpreted the Huxtable family to be:
a. The same as most other black characters on television
b. Portrayals that are full of racial stereotypes
c. An indication of the end of racism in the United States
d. Very different from reality
Answer:
The notion of a “private ministry of information” refers to:
a. A small number of private firms dominating the media industry
b. Government interference in the media industry
c. The rise of the computer Internet as a form of communication
d. High taxes on media companies
Answer:
Ideological analysis of media focuses on:
a. Whether images accurately reflect reality
b. The values and social definitions embedded in media images
c. The political views of the producers of media images
d. The power of media owners
Answer:
In the 1950s, television was marketed to women as something that:
a. They could enjoy during leisure time
b. They could enjoy while they did housework
c. They could enjoy and do instead of housework
d. Was only for their children
Answer:
Which of the following is not considered a collective action by active audiences?
a. Boycott
b. Protest
c. Lock out
d. Campaigning
Answer:
Information traveled only as fast as a horse, ship, or train could carry it up until the
invention of:
a. Radio
b. Telephones
c. Newspapers
d. The telegraph
Answer:
Traditionally, the most common type of media analysis has examined media:
a. Ownership
b. Content
c. Professionals
d. Regulations
Answer:
Family-based sitcoms generally feature working-class, blue-collar families.
a. True
b. False
Answer:
The U.S. press of the early 19th century was a biased, partisan press.
a. True
b. False
Answer:
The world’s major media conglomerates are:
a. All from North America, Europe, and Japan
b. Nearly all from the United States
c. Increasingly concentrated in Asia
d. Based in every continent
Answer:
Which of the following organizations is the chief regulator of the Internet worldwide?
a. ICANN (International Corporation for Assigned Names and Numbers
b. U.S. Department of Commerce
c. United Nations
d. World Trade Organization
Answer:
The Fairness Doctrine:
a. Was introduced during the early years of the Clinton presidency
b. Is still in effect
c. Applies to radio, television, and cable companies
d. Was repealed during the Reagan presidency
Answer:
The two major components of the idea of “globalization” are:
a. The dominance of developing nations in media production and the dispersal of media
ownership
b. The dispersal of media ownership globally and the compression of time and space
c. The dissemination of media products globally and the compression of time and space
d. The dispersal of media ownership and of media products globally
Answer:
When the civil rights movement influenced the media to treat African Americans more
seriously in film and television, this was an example of:
a. Social structure constraining human agency
b. The media industry affecting media content
c. Human agency affecting social structure
d. Media technology affecting human agency
Answer:
The Radio Act of 1912:
a. Ensured that all businesses, ships, and homes were equipped with a working radio
b. Required that transmitting stations were licensed by the federal government
c. Completely prevented amateurs from using the airwaves
d. Declared that the airwaves were for federal government usage only
Answer:
The growth in the influence of media in political life has been reinforced by:
a. A decline in political party organizations
b. The growth of cable channels
c. The decline of competing newspapers
d. The growth of urban population centers
Answer:
Gray argues that portrayals of blacks on television are a bifurcated set of images due to
the intervention of:
a. Corporate sponsors
b. Regional differences
c. Class status
d. Politicians
Answer:
The first form of mass media was:
a. Radio
b. Printing
c. The telegraph
d. Television
Answer:
Which of the following best highlights active interpretations of media products?
a. Reader or audience rather than receiver or user
b. Reader or receiver rather than user or audience
c. Reader or user rather than receiver or audience
d. None of the above
Answer:
Which of the following is evidence that perhaps the cultural imperialism thesis is
overstated?
a. More countries are importing U.S.-made movies
b. Previously distinct cultures are becoming homogenized
c. Vibrant local media sometimes succeed by providing alternatives to international
media products
d. “Bollywood” in India now makes more movies per year than Hollywood
Answer:
How bloggers influence the operations of commercial news organizations is an example
of relationships within the media industry.
a. True
b. False
Answer:
In addition to promoting Western artists in foreign countries, more corporations are now
also:
a. Heavily promoting artists from developing nations in industrialized Western countries
b. Developing local artists in foreign countries
c. Eliminating heavy advertising in Western nations
d. Exporting local talents to Hollywood
Answer: