“Sex and Gender Through the Prism of Difference,” Maxine Baca Zinn, Pierrette
Hondagneu-Sotelo, and Michael Messner
Maxine Baca Zinn, Pierrette Hondagneu-Sotelo, and Michael Messner present a new
framework of the study of gender. The “prism of difference” they describe broadens the
traditional view of gender by recognizing the influences of social locations other than
gender, and hierarchical systems other than patriarchy. This new perspective
encompasses the experiences of all women, not just those defined as middle class white
women, new views on men and masculinity, and the consideration of gender within a
global perspective. The authors argue that by looking at gender through a “prism,”
instead of a patchwork of other factors, such as class, race, national identity, age, etc.,
the differences and inequalities recognized among both women and men will serve to
expand our understanding of gender.
According to “Gender Through the Prism of Difference,” the study of men and
masculinity includes:
a. the view of masculinity as a fixed biological essence.
b. the role of sex in defining masculinity.
c. the recognition of more than one “male sex role.”
d. the recognition of how a normal male should act.
“An Intersectional Analysis of “Sixpacks’, “Midriffs’, and “Hot Lesbians’ in
Advertising, Rosalind Gill
Gil uses an intersectional analysis to examine practices of “sexualization” in
advertising. She demonstrates that sexualization is not “a singular unmarked process’.
She finds that “commodified sexiness” in advertising is linked to “the politics of
looking.” She argues that patterns of sexualization vary, having different determinants
and modes of representation, and that they are “read in radically different ways”
depending on the specific intersections of gender, age, class, sexuality and racialization.
Gil finds that one of the most profound shifts in visual culture in the last two decades
has been the increase in representations of: