Cultural, including linguistic, diversity is alive, well, and thriving in many countries.
Local entrepreneurs and international companies such as Google, Yahoo, and Microsoft
that capitalize on that diversity are positioned to succeed. That success depends,
however, in large part on
A. their ability to creatively impose their product on others.
B. their capacity to take a biocultural approach to marketing.
C. external market forces that have little to do with people’s cultural, including
linguistic, preferences.
D. their ability to hire workers from the markets they hope to enter and teach them the
values of their corporate culture.
E. their capacity to follow one of the main lessons of applied anthropology, that
external inputs fit best when tailored properly to local settings.
Among patrilineal-patrilocal cultivators,
A. women remain the primary producers of subsistence crops.
B. women govern the extradomestic distribution of prestige items.
C. women fear contacts, including sexual intercourse, with men.
D. polygyny decreases household productivity, because a man must provide for more
than one wife.
E. the population pressure on strategic resources is relaxed.