CHAPTER 6—ANALYZING THE AUDIENCE 105
34. According to your textbook, you should always combine demographic audience analysis with
__________ audience analysis.
35. As explained in your textbook, __________ audience analysis usually builds on demographic
audience analysis.
36. According to your textbook, which of the following is a situational characteristic of a speech
audience?
37. According to your textbook, which of the following is a factor in situational audience analysis?
38. Which of the following is a factor to consider in situational audience analysis?
39. As the size of your audience increases, your presentation should usually become more
40. You are giving a speech on a community building project to a local service organization at its
monthly luncheon. Dessert dishes are being cleared away as you walk into the overcrowded,
overheated room. The most important situational factor to consider when adapting to your
audience would probably be the
41. According to your textbook, what are the three primary factors to consider when assessing an
audience’s disposition toward a speech topic?
42. Dimitri plans to give a speech to his classmates about the principles of physics behind the design
of hybrid automobiles. The most important factor for Dimitri to consider when analyzing his
audience is probably its
43. If you were giving an informative speech to your public speaking class about recent
developments in artificial intelligence, the most important factor to consider when analyzing
your audience would probably be its
44. Fran Breit, the golf pro at a local municipal course, has been asked by a social club to give a talk
about how to play golf. What is probably the most important factor for Fran to consider in
preparing her presentation?
45. If you were giving an informative speech to a general audience on 3-D printing technology, the
most important factor to consider when analyzing your audience would probably be the
46. If you were giving an informative speech to a general audience about digital encryption, the most
important factor to consider when analyzing your audience would probably be the
47. Michael is preparing a persuasive speech for class in opposition to gun control. The most
important factor for Michael to consider when analyzing his audience is probably its
48. Gemma wants to persuade her classmates to become vegans. The most important factor for
Gemma to consider when analyzing her audience is probably its
49. A landlord with a bad reputation among students for her high rent, deceptive advertising, and
refusal to return security deposits is speaking to a campus group about how the city’s new zoning
law will affect students. The most important factor the landlord should consider in her situational
audience analysis is probably her listeners’
50. The __________ will usually dictate how long a speech should be.
51. Which of the following elements usually has the greatest impact on the length a speech should be?
52. Everyone in the room was set to applaud as Raymond started to wrap up his wedding toast. But
instead of finishing, he said, “Now that I have you all here, let me tell you about the great new
app my company is developing.” When Raymond finishing talking about the app, there was little
applause and a serious glare from the bride and groom. Which aspect of audience analysis did
Raymond fail to take into consideration?
53. The major advantage of using fixed-alternative questions in an audience-analysis questionnaire
is that they
54. If you were constructing an audience-analysis questionnaire and wanted to learn how many of
your listeners believe in extraterrestrial life, which of the following would be the best kind of
question to ask?
55. If you were constructing an audience-analysis questionnaire and wanted to learn how many of
your listeners had ever heard of the Salem witch trials, which of the following would be the best
kind of question to ask?
56. According to your textbook, the following question from a student audience-analysis
questionnaire is an example of what type of question?
The percent of the U.S. population who speak Spanish in their homes is closest to
___ 5%
___ 10%
___ 20%
___ 30%
57. When making up an audience-analysis questionnaire, you should use __________ questions to
get at the strength of a respondent’s attitudes or feelings.
58. If you were constructing an audience-analysis questionnaire and wanted to learn the strength of
your listeners’ attitudes for or against allowing college athletes to form unions, which of the
following would be the best kind of question to ask?
59. If you were constructing an audience-analysis questionnaire and wanted to learn the strength of
your listeners’ attitudes for or against the use of animals in medical research, which of the
following would be the best kind of question to ask?
60. According to your textbook, the following question from a student audience-analysis
questionnaire is an example of which kind of question?
Draw an “X” below to indicate how you feel about allowing steroid use in sports.
Strongly Strongly
disapprove approve
61. As your textbook explains, a questionnaire item that gives the respondent the widest freedom in
answering is called a(n)