Analyzing the Audience
he questions for each chapter are organized according to type: true-false, multiple-choice, short-
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T
6
CHAPTER 6—ANALYZING THE AUDIENCE 95
True-False Questions
desired response from the audience.
any means necessary.
their own beliefs or values.
if the speaker must compromise his or her beliefs to do so.
to get a favorable response from the audience.
public speaking and everyday conversation.
attitudes and interests of your audience.
classmates as a real audience.
speaker.
analysis.
delivery of the speech itself.
preparation from choosing a topic to delivering the speech.
give it over and over without adapting to the different audiences you address.
speech.
speech.
speech.
speech, a speaker may still need to adapt her or his remarks to the audience during the
presentation of the speech.
message exactly as the speaker intended.
of his or her listeners.
received by the listener.
this important for me?”
this important to me?”
“Why is this important to the speaker?”
that audience.
to consider when conducting a demographic audience analysis.
orientations that bear upon your topic is part of demographic audience analysis.
toward the topic are all elements of demographic audience analysis.
the gender of listeners is still a major factor in audience analysis.
experiences than they once did, gender is no longer a significant factor in
demographic audience analysis.
element in demographic audience analysis.
share the same beliefs and values.
situational audience analysis.
demographic audience analysis.
people of different cultural backgrounds.
issues of race, ethnicity, and cultural background in public speaking.
and attitudes.
toward the topic, the speaker, and the occasion are all elements of situational audience
analysis.
analysis.
should be.
ideas is an important factor in demographic audience analysis.
ideas is an important factor in situational audience analysis.
determining an audience’s disposition toward a speaker’s topic.
kinds of speeches appropriate for the occasion.
speeches and is less important for speeches outside the classroom.
are especially useful for getting at the strength of a respondent’s attitudes.
useful for getting at the strength of a respondent’s attitudes.
respondents the maximum leeway in responding.
especially valuable because they usually generate clear, unambiguous responses.
Multiple-Choice Questions (Students are to indicate the best answer for each
question by circling the correct letter.)
1. As your textbook explains, the primary purpose of speechmaking is to
2. As your textbook explains, the primary purpose of speechmaking is to
of rising tuition, some of us may lose the ability to continue in school.” According to your
textbook, by trying to show her audience how her topic affects her listeners, Suya was
9. To say that people usually want to hear about things that are meaningful to them is to say that
people are
10. The fact that audiences are egocentric means that
11. The fact that audiences are egocentric means that
12. What are the two types of audience analysis discussed in your textbook?
13. One of the ways speakers analyze audiences is by looking at traits such as age; religion; racial,
ethnic, and cultural background; gender and sexual orientation; and group membership.
According to your textbook, what is this called?
14. As Amanda analyzed the audience for her speech about organic foods, she focused on such
things as their gender, age, and cultural background. In doing so, she was engaging in
__________ audience analysis.
15. According to your textbook, which of the following is a demographic characteristic of a speech
audience?
16. According to your textbook, which of the following is a demographic characteristic of a speech
audience?
17. According to your textbook, which of the following is a demographic characteristic of a speech
audience?
18. According to your textbook, which of the following is a demographic characteristic of a speech
audience?
19. According to your textbook, which of the following is a demographic characteristic of a speech
audience?
20. According to your textbook, which of the following is a demographic characteristic of a speech
audience?
21. According to your textbook, when analyzing demographic information about your audience, it is
essential that you avoid
22. Creating an oversimplified image of a particular group of people or assuming that all members
of the group are alike is called
23. If you were giving a persuasive speech to a general audience on the subject of mandatory retirement,
the most important demographic factor to consider when analyzing your audience would probably
be its
24. If you were giving a persuasive speech on Medicare to members of the American Association of
Retired Persons (AARP), the most important factor to consider when analyzing your audience
would probably be the
25. If you were giving a speech to a general audience on the topic of Elvis Presley, the most
important demographic factor to consider in analyzing your audience would probably be its
26. If you were giving an informative speech to a general audience about the war in Vietnam, the most
important demographic factor to consider in analyzing your audience would probably be the
27. As part of his economics seminar, Geraldo has been invited to give a persuasive speech to a
community audience on the subject of Social Security. The most important factor for Geraldo to
consider when analyzing his audience is probably its
28. Karyn was leading a meeting of the parent-teacher group at the local elementary school. As her
first item on the agenda, she described the position of homeroom mother and asked people to
sign up after the meeting. One of the dads in the room raised his hand and said, “I’d love to do it,
but is there any way we could change the name?” Which of the following factors of audience
analysis did Karyn fail to take into consideration?
29. If you were giving a persuasive speech to a general audience on the issue of immigration reform,
the most important factor to consider when analyzing your audience would probably be its
30. If you were giving a persuasive speech to a general audience arguing that all children should be
required to use standard English in the public schools, the most important factor to consider in
audience analysis would probably be
31. If you were giving a persuasive speech on gun control to members of the National Rifle
Association, the most important factor to consider in audience analysis would probably be the
32. Ramona is preparing a persuasive speech on environmental issues to present to members of the
National Wildlife Federation. The most important factor Ramona should consider when
analyzing her audience is probably its
33. As a member of the City Council, you have been invited to address the city’s bicycling club
about the mayor’s plan to create additional bike routes. The most important demographic factor
you should consider when analyzing your audience is probably its