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Chapter 4: Your Audience and Speaking Environment
Copyright Cengage Learning. Powered by Cognero.
Page 1
1. The speaker concerned about knowing the positions, perspectives and prior knowledge of their listeners is being
audience:
a.
agreeable.
b.
centered.
c.
compromised.
d.
manipulated.
ANSWER:
b
POINTS:
1
DIFFICULTY:
Easy
REFERENCES:
pg. 60
NATIONAL STANDARDS:
United States - AACSB: Reflective Thinking - AACSB: Technology
TOPICS:
Considering an audience as a group of diverse people
2. The general positive or negative feeling a person has about something is called:
a.
standpoint
b.
beliefs
c.
attitudes
d.
values
ANSWER:
c
POINTS:
1
DIFFICULTY:
Easy
REFERENCES:
pg. 62
NATIONAL STANDARDS:
United States - AACSB: Reflective Thinking - AACSB: Technology
TOPICS:
Considering an audience as a group of diverse people
3. When you want survey respondents to answer you in an unrestricted way you should ask a(n):
a.
open-ended question
b.
demographic question
c.
closed-ended question
d.
master status question
ANSWER:
a
POINTS:
1
DIFFICULTY:
Medium
REFERENCES:
pg. 63
NATIONAL STANDARDS:
United States - AACSB: Reflective Thinking - AACSB: Technology
TOPICS:
Considering an audience as a group of diverse people
4. During his speech, Lorenzo said that he thought, “immigrants to the United States should stop speaking their native
language and exclusively speak English.” He explained that he “believes English, as spoken in the United States, is the
most important language anyone worldwide can know.” What is this statement an example of?
a.
belief
b.
ethnocentrism
c.
attitude
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Chapter 4: Your Audience and Speaking Environment
Copyright Cengage Learning. Powered by Cognero.
Page 2
d.
stereotyping
ANSWER:
b
POINTS:
1
DIFFICULTY:
Medium
REFERENCES:
pg. 62
NATIONAL STANDARDS:
United States - AACSB: Diversity - AACSB: Communication
TOPICS:
Considering an audience as a group of diverse people
5. A common way to determine the master statuses of an audience which identifies the particular population traits such as
age, country of origin, ethnicity and race, physical ability or disability, religion, and gender, is called:
a.
standpoint
b.
demographic audience analysis
c.
close-ended questions
d.
master status analysis
ANSWER:
b
POINTS:
1
DIFFICULTY:
Hard
REFERENCES:
pg. 62-63
NATIONAL STANDARDS:
United States - AACSB: Diversity - AACSB: Communication
TOPICS:
Considering an audience as a group of diverse people
6. When a speaker gives a speech about their idea of what is good, worthy or important, they are speaking about:
a.
attitudes
b.
values
c.
beliefs
d.
norms
ANSWER:
b
POINTS:
1
DIFFICULTY:
Medium
REFERENCES:
pg. 62
NATIONAL STANDARDS:
United States - AACSB: Ethics - AACSB: Communication
TOPICS:
Considering an audience as a group of diverse people
7. A status is a master status when it profoundly influences a person’s perception of others.
a.
True
b.
False
ANSWER:
False
POINTS:
1
DIFFICULTY:
Easy
REFERENCES:
pg. 61
NATIONAL STANDARDS:
United States - AACSB: Reflective Thinking - AACSB: Technology
TOPICS:
Considering an audience as a group of diverse people
Name:
Class:
Date:
Copyright Cengage Learning. Powered by Cognero.
Page 3
8. Despite all the challenges on the listening time of a group of highly diverse people, one can learn a number of skills to
help you address an audience effectively.
a.
True
b.
False
ANSWER:
True
POINTS:
1
DIFFICULTY:
Medium
REFERENCES:
pg. 60
NATIONAL STANDARDS:
United States - AACSB: Reflective Thinking - AACSB: Technology
TOPICS:
Considering an audience as a group of diverse people
9. Stereotyping is harmful because we make assumptions based on incomplete information.
a.
True
b.
False
ANSWER:
True
POINTS:
1
DIFFICULTY:
Easy
REFERENCES:
pg. 64
NATIONAL STANDARDS:
United States - AACSB: Diversity - AACSB: Communication
TOPICS:
Considering an audience as a community
10. Attitudes are more conceptual than beliefs and reflect what we think we know about the world.
a.
True
b.
False
ANSWER:
False
POINTS:
1
DIFFICULTY:
Medium
REFERENCES:
pg. 62
NATIONAL STANDARDS:
United States - AACSB: Reflective Thinking - AACSB: Technology
TOPICS:
Considering an audience as a group of diverse people
11. Chronemics is a temporal factor that considers issues of time.
a.
True
b.
False
ANSWER:
True
POINTS:
1
DIFFICULTY:
Hard
REFERENCES:
pg. 69
NATIONAL STANDARDS:
United States - AACSB: Reflective Thinking - AACSB: Technology
TOPICS:
Considering you speaking environment
12. A(n) ____________________ is an interaction, connection, and exchange of ideas and opinions with others.
ANSWER:
dialogue
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