Page 1
1.
According to researchers, which stereotype begins to form before we learn to speak?
A)
age
B)
gender
C)
sexual orientation
D)
socioeconomic status
2.
According to psychologist Milton Rokeach, an audience’s understanding of the world is
made up of three basic elements — beliefs, attitudes, and
A)
wishes.
B)
behaviors.
C)
values.
D)
truths.
3.
Which of the following refers to the gender identity of those with whom you choose to
be intimate?
A)
social norm
B)
sex
C)
sexual orientation
D)
ethnic identification
4.
An attitude is a cluster of
A)
wishes.
B)
beliefs.
C)
values.
D)
feelings.
5.
Analyzing the speech space and knowing when you will be speaking can
A)
reduce the limitations of your speech.
B)
help you prepare for your speech.
C)
make your audience feel flattered.
D)
ensure your speech is subtle.
6.
As a speaker, you should appeal to audience members based on what ties them together
but should avoid
A)
stereotypes.
B)
values.
C)
beliefs.
D)
flattery.
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7.
Which of the following audience characteristics did Aristotle argue was tremendously
beneficial to the speaker?
A)
gender
B)
sexual orientation
C)
age
D)
socioeconomic status
8.
In just about any speaking situation, you are revisiting what Sigmund Freud and others
have determined is the fundamental human tension between
A)
openness and privacy.
B)
connection and independence.
C)
introversion and extroversion.
D)
confidence and insecurity.
9.
What is the process of studying an audience before, during, and after a speech?
A)
audience analysis
B)
mindfulness
C)
in-the-moment analysis
D)
scrutiny
10.
Before giving her speech, Diane tries to find out more about the people she’ll be
speaking to. This process is called
A)
sound reinforcement.
B)
stereotyping.
C)
audience analysis.
D)
scrutiny.
11.
Which example refers to audience disposition?
A)
The audience is quiet while the speaker is speaking.
B)
The audience participates in a question and answer session.
C)
The audience arrives on time for the speech.
D)
The audience finds the speaker to be highly credible.
12.
Using the term partnership rather than marriage shows that you are trying to consider
the audience’s
A)
social norms.
B)
sexual orientation.
C)
sex.
D)
ethnicity.
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13.
Which often happens unconsciously?
A)
stereotyping
B)
audience analysis
C)
creation of self-concept
D)
flattering the audience
14.
Visualizing success is easier when you
A)
analyze the audience.
B)
receive reinforcement.
C)
flatter the audience.
D)
see the speaking space.
15.
Which term refers to ideas we have about reality?
A)
beliefs
B)
values
C)
wishes
D)
attitudes
16.
Which is a requirement of identification according to Kenneth Burke?
A)
Terminal values
B)
Flattery
C)
Prior separation
D)
Wishes
17.
Demographic data can help you develop
A)
a thesis.
B)
a point of view.
C)
common points of reference.
D)
main points.
18.
Scholars who study audiences tend to break down identity characteristics into
A)
self-concepts.
B)
stereotypes.
C)
demography.
D)
subtleties.
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19.
When Thomas considers the age of his audience, he is studying the audience’s
A)
self-concepts.
B)
stereotypes.
C)
demography.
D)
subtleties.
20.
Drew assumes Lynn is gifted at math because of her Asian heritage. What has Drew
applied in this situation?
A)
self-concept
B)
stereotype
C)
value
D)
belief
21.
During which life crisis do people crave basic needs and attention?
A)
child
B)
teenage
C)
twenties and thirties
D)
midlife
22.
During which life crisis are people most concerned with the reality of aging?
A)
teenage
B)
twenties and thirties
C)
midlife
D)
old age
23.
During which life crisis would a person be concerned with his or her legacy?
A)
teenage
B)
twenties and thirties
C)
midlife
D)
old age
24.
During which life crisis are people most concerned with career decisions and
friendships?
A)
teenage
B)
twenties and thirties
C)
midlife
D)
old age
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25.
During which life crisis are people most concerned with starting a family and
reconciling career hopes with reality?
A)
teenage
B)
twenties and thirties
C)
midlife
D)
old age
26.
Which speech topic would be most appropriate for a group of young professionals?
A)
exploring your sexuality
B)
establishing a trust fund
C)
creating a healthy monthly meal plan
D)
networking strategies for long-term career success
27.
Sigmund Freud says we desire love because we are inherently
A)
gendered.
B)
divided.
C)
alike.
D)
stereotyped.
28.
Which refers to understanding yourself in order to participate in a particular language,
culture, and style?
A)
sexual orientation
B)
gender
C)
race
D)
ethnic identification
29.
Adika was born in Kenya. However, now he lives in the United States, speaks English
fluently, and enjoys watching football. He views himself as an American. American
would be considered Adika’s
A)
social identity.
B)
group membership.
C)
racial identification.
D)
ethnic identification.
30.
Which refers to employing various tools and methods for gathering information about
people?
A)
establishing social norms
B)
applying stereotypes
C)
conducting an informal audience analysis
D)
conducting a formal audience analysis
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31.
Before writing a speech he will present to his class, Lee hands out a survey to his peers
to gather information. What is Lee most likely doing?
A)
establishing social norms
B)
applying stereotypes
C)
setting audience expectations
D)
conducting a formal audience analysis
32.
What is the term for an overgeneralization about a person or group based on assumed
characteristics?
A)
stereotype
B)
self-concept
C)
value
D)
belief
33.
Who developed identity crisis theory?
A)
Erik Erikson
B)
Sigmund Freud
C)
Karl Marx
D)
Kenneth Burke
34.
Which technologies may be effective for informal speeches to smaller audiences but
would be ill advised for large audiences?
A)
microphone
B)
PowerPoint
C)
amplifier
D)
chalkboard
35.
Cedric is speaking about teenage birth control use to a largely anti-birth control group
that consists mostly of young and middle-age adults. In this situation, which statement is
most likely to help foster goodwill with the audience?
A)
“We all want the best for our children. We want them to have every opportunity to
succeed. So let’s consider how we can help them.”
B)
“I know you disagree with me, but I’m going to show you why you’re wrong — and
believe me, you’ll come around!”
C)
“This is a controversial topic, I know, so I’m going to avoid getting too granular.”
D)
“Birth control is a fundamental right of all women, and women should not be
shamed when they practice family planning.”
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36.
Sigmund Freud argued that our wishes are based on our need for
A)
common ground.
B)
positive recognition.
C)
influence.
D)
control.
37.
What did Sigmund Freud argue was each person’s motivation?
A)
unconscious wishes
B)
flattery
C)
religious beliefs
D)
values
38.
Which term refers to whether one thinks of oneself as masculine, feminine, or
somewhere in between?
A)
sexual orientation
B)
social norms
C)
sex
D)
gender
39.
Which speech topic would be most appropriate for an audience of high school students?
A)
ways to gain financial independence
B)
the importance of starting a retirement plan
C)
how to reduce or prevent signs of aging
D)
tips for ways to exercise while at work
40.
When preparing for a speech, which of these should you do first?
A)
Seek out sound reinforcement.
B)
Practice animated movements.
C)
Scope out the speech location.
D)
Prepare visual aids.
41.
The only messages an audience can really hear are those that
A)
entertain them.
B)
provide information they need.
C)
align with how they understand the world.
D)
touch their emotions.
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42.
A speaker asks who will be present for a speech she is giving. This is a form of
A)
identification.
B)
demography.
C)
formal audience analysis.
D)
informal audience analysis.
43.
Alison strives to be a good person and tries to be trustworthy by always doing what she
says she will do. Her perception of herself as a trustworthy person is
A)
an attitude.
B)
a belief.
C)
a wish.
D)
a value.
44.
Which type of audience would be considered an unknown audience?
A)
online chatroom
B)
classroom of students
C)
young professionals committee meeting
D)
soccer team
45.
What is the general term for computers, microphones, and any other objects used to
present audiovisual aids?
A)
sound reinforcement
B)
technology
C)
analog tools
D)
electronic media
46.
Joel says he does not like board games. This is best described as his
A)
wish.
B)
attitude.
C)
value.
D)
belief.
47.
When making an online comment on a news story you find interesting, you are
participating in which of the following types of audience?
A)
mobile
B)
unknown
C)
hostile
D)
captive
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48.
Who argued that all compelling speech is established on the basis of identification?
A)
Kenneth Burke
B)
Karl Marx
C)
Erik Erikson
D)
Milton Rokeach
49.
What is a point at which the audience and speaker recognize that they are alike in some
fundamental way?
A)
value
B)
disposition
C)
identification
D)
independence
50.
While giving a speech, Michelle makes a joke involving a common situation at her
school, and the audience laughs and claps. This shared moment an example of
A)
values.
B)
beliefs.
C)
identification.
D)
independence.
51.
Which is a positive, unconscious habit of seasoned speakers?
A)
moments of identification
B)
stereotyping
C)
flattery
D)
informal audience analysis
52.
During her speech, Liza focuses on wealth and retirement issues. Which group is this
speech most likely to resonate with?
A)
teenagers
B)
those in their twenties and thirties
C)
those in their forties and fifties
D)
those in their sixties
53.
Thinking about how old your audience is and what stage of life they are in will help you
make informed guesses about their
A)
genders.
B)
values.
C)
sexual orientations.
D)
socioeconomic statuses.
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54.
Which demographic category can be more difficult to determine than others?
A)
sex
B)
religious beliefs
C)
age
D)
socioeconomic status
55.
Which would appeal to a person in the teenage crisis?
A)
appeals focused on the present
B)
promises of career success
C)
long-term financial goals
D)
reasoned, emotional appeals
56.
Which should be considered when you conduct a psychological audience analysis?
A)
feelings
B)
income
C)
sexual orientation
D)
occupation
57.
Thea conducts a psychological audience analysis prior to her speech. Which finding
would be the result of this analysis?
A)
Many members in the audience are college educated and have advanced degrees.
B)
Most of the audience members believe strongly in the topic she will be discussing.
C)
The audience is a mix of men and women.
D)
Most of the audience members are African Americans.
58.
Who argued that each person goes through eight life stages?
A)
Kenneth Burke
B)
Erik Erikson
C)
Karl Marx
D)
Milton Rokeach
59.
Which refers to a group of people who share a similar genetic heritage?
A)
sexual orientation
B)
gender
C)
ethnic identification
D)
race
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60.
Mary’s parents were born in Mexico and moved to the United States before she was
born. Even though she does not speak Spanish and has never been to Mexico, Mary’s
_____ is Hispanic.
A)
social identity
B)
national orientation
C)
race
D)
ethnic identification
61.
Which component of the audience’s belief system is easiest to change?
A)
values
B)
beliefs
C)
wishes
D)
attitudes
62.
Alex is biologically a male and is attracted to those who identify as male. His attraction
to those who identify as male is considered his
A)
sexual orientation.
B)
gender.
C)
sex.
D)
ethnic identification.
63.
Which are rules that help establish ideas of what it means to be a man or woman?
A)
sexual orientation
B)
social norms
C)
sex
D)
sexual identity
64.
Whose model of belief and attitude is a predictor of how an audience tends to process
and respond to messages?
A)
Sigmund Freud
B)
Kenneth Burke
C)
Karl Marx
D)
Milton Rokeach
65.
Which element may be considered a part of someone’s socioeconomic status?
A)
group membership
B)
family history
C)
education level
D)
circle of friends
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66.
Knowing the physical arrangement of the location where you will be speaking can help
you determine
A)
the limitations of your speech.
B)
the ways you should relate to your audience.
C)
the level of organization your speech will need.
D)
the amount of research your speech will require.
67.
Most of John’s actions are driven by his desire to keep his family financially secure.
John’s desire to do this is an example of
A)
terminal values.
B)
beliefs.
C)
attitudes.
D)
feelings.
68.
According to Milton Rokeach, what members of an audience hear is filtered through
their
A)
identification.
B)
beliefs, attitudes, and values.
C)
natural disposition.
D)
desire for approval.
69.
In a bigger space, the speaker may have to be more
A)
subtle.
B)
animated.
C)
flattering of the audience.
D)
willing to speak without a microphone.
70.
Using PowerPoint during a speech is an example of
A)
audience analysis.
B)
technology use.
C)
sound reinforcement.
D)
audience disposition.
71.
Who argued that understanding a society’s class system helps us to understand that
society better?
A)
Karl Marx
B)
Kenneth Burke
C)
Erik Erikson
D)
Milton Rokeach
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72.
In a smaller space, the speaker will need to be more
A)
subtle.
B)
dramatic.
C)
approachable.
D)
tactile.
73.
Richard wants to develop a rapport with his audience. Which of the following actions
will best help him do this?
A)
Get to know the speech space.
B)
Incorporate humor.
C)
Find out the average age of the audience.
D)
Survey the audience in advance.
74.
Aparna is speaking to a dance class of middle schoolers. Even though all the students
are beginners, they think of themselves as accomplished dancers. This assessment
describes the students’
A)
self-concepts.
B)
stereotypes.
C)
demography.
D)
subtleties.
75.
Which would most likely appeal to a person in a midlife crisis?
A)
promises of career success
B)
appeals focused on the present
C)
radical politics
D)
appeals to wealth in retirement
76.
In order to address the audience as whole human beings, the speaker should focus on
appealing to both
A)
terminal and instrumental values.
B)
beliefs and attitudes.
C)
logic and feelings.
D)
wishes and desires.
77.
According to Kenneth Burke, what occurs when a stranger no longer becomes
“strange”?
A)
flattery
B)
co-dependence
C)
disposition
D)
good wishes
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78.
Katie is picking out a book at the bookstore. A woman Katie does not know approaches
and says, “I love this bookstore. They have the best selection.” Katie smiles and nods
because she thinks the same thing. Which of Kenneth Burke’s ideas does this
exemplify?
A)
independence
B)
flattery
C)
identification
D)
wishes
79.
Kevin assumes that his new friend, Haruto, likes wasabi, a Japanese condiment, because
he is Japanese. This is an example of Kevin applying
A)
self-concepts.
B)
demography.
C)
stereotypes.
D)
subtleties.
80.
According to Sigmund Freud, most of us want to be
A)
recognized.
B)
flattered.
C)
alone.
D)
changed.
81.
In which speech setting would animated gestures most likely be needed?
A)
a large religious service
B)
a job interview
C)
a small dinner party
D)
an elementary classroom presentation
82.
Stereotypes are used to make quick judgments about others when we have
A)
a strong belief system.
B)
terminal values.
C)
limited information.
D)
a self-concept.
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83.
You post to Facebook while you are in a movie theater seeing a new film. Several of
your friends like your post and comment on it, saying that they loved the movie when
they saw it. This moment of bonding is an example of
A)
connection and independence.
B)
symbiosis.
C)
formal audience analysis.
D)
a moment of identification.
84.
The standards for respectful treatment of diverse audiences are universal.
A)
True
B)
False
85.
Use of presentation software may help a large audience better understand the content of
your speech.
A)
True
B)
False
86.
A belief is a core idea that is nearly impossible to change.
A)
True
B)
False
87.
Demographic data can help you develop an analysis of the speech space.
A)
True
B)
False
88.
Thinking about the jobs held by members of your audience and their estimated income
will give you insights into their beliefs.
A)
True
B)
False
89.
Internet audiences, or unknown audiences, are groups of individuals who are brought
together by a given message and who may or may not share common characteristics.
A)
True
B)
False
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90.
The shared sense of identity between or among two or more people is called
identification.
A)
True
B)
False
91.
Speaking is as much about feelings as it is about logic.
A)
True
B)
False
92.
Popular culture references would be MOST unappealing to those in the old-age crisis
age group.
A)
True
B)
False
93.
Conducting a focus group of current customers before designing a new website for your
company is a form of informal audience analysis.
A)
True
B)
False
94.
In general, the larger the audience, the more you will need to be prepared.
A)
True
B)
False
95.
Threats about long-term consequences would NOT be appealing to teenagers.
A)
True
B)
False
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