CHAPTER 16—SPEAKING TO PERSUADE 349
Essay Questions
1. Identify and discuss three of the ethical obligations of persuasive speakers discussed in your
textbook.
2. Explain the following statement: “You should enter a persuasive speaking situation with a
realistic sense of what you can hope to accomplish.”
3. Why is speaking to persuade more difficult than speaking to inform?
4. Explain the following statement: “A persuasive speaker should think of her or his speech as a
kind of mental dialogue with the audience.”
5. What does it mean to say that audiences engage in a “mental dialogue” with the speaker as they
listen to a persuasive speech? What implications does this mental dialogue have for a speaker
who seeks to persuade skeptical listeners?
6. What is the target audience for a persuasive speech? Why is determining and analyzing the target
audience so important to effective persuasive speaking?
7. Explain the distinctions among questions of fact, value, and policy. Give an example of a
8. Develop three different specific purpose statements for a persuasive speech on the topic of
college tuition—one for a speech dealing with a question of fact, one for a speech dealing with a
9. Explain the following statement: “When you give a persuasive speech on a question of value,
you should make sure to justify your value judgment against some identifiable standards or
10. What is the burden of proof, and what does it mean for a persuasive speaker who advocates a
change of policy?
11. Identify and explain the three basic issues of persuasive speeches on questions of policy. What
12. Assume that you are going to give a persuasive speech with the specific purpose “To persuade
my audience that tuition at state universities should be free for residents of that state.” What
pattern of organization would you most likely use for your speech, and why? State the main