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Indicate the answer choice that best completes the statement or answers the question.
1. What component of persuasion pulls together the other two components of persuasion?
a.
ethos
b.
logos
c.
eunoia
d.
pathos
2. Propaganda involves the use of deliberately misleading, biased, or even false information to manipulate an
audience.
a.
True
b.
False
3. Inez texts a photo of a cat to a friend and writes, “You have to adopt this cat!” What is this an example of?
a.
making an argument
b.
using propaganda
c.
making an appeal
d.
using coercion
4. Persuasion is the study of influencing others to do, think, or believe something through speaking and writing.
a.
True
b.
False
5. Juwan approaches a friend and says, “You should come shopping with me.” This is BEST defined as an
example of:
a.
an appeal.
b.
coercion.
c.
an argument.
d.
persuasion.
6. Eunoia pertains to the rules of reasoning and the ways to use those rules to structure arguments.
a.
True
b.
False
7. Gavin wants his audience to adopt shelter pets. As part of his speech, he shows a photo of a sad-looking dog
in a crate, hoping to evoke sadness and empathy in the members of his audience. Which type of appeal is this?
a.
ethos
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b.
eunoia
c.
pathos
d.
inventio
8. Which are broad, general expressions that directly inspire feelings?
a.
appeals
b.
values
c.
beliefs
d.
arguments
9. A speaker is attempting to persuade someone. What should the speaker’s underlying message be?
a.
I want your attention.
b.
Listen to me.
c.
Trust me.
d.
I have compelling facts.
10. Which statement about emotional appeals is true?
a.
Emotional appeals should be avoided in public speaking.
b.
People often distrust emotional appeals.
c.
Emotional appeals are considered manipulative.
d.
Speakers underutilize emotional appeals.
11. Which dimension of public speaking is intended to arouse strong feelings?
a.
ethos
b.
inventio
c.
eunoia
d.
pathos
12. According to Aristotle, which is one of the three ways a speaker can demonstrate their character and create
ethos?
a.
Avoid the use of rhetoric.
b.
Develop a reputation for being ethical.
c.
Eliminate all appeals to emotion.
d.
Provide compelling facts and statistics.
13. When a speaker tries to persuade an audience, what is the speaker trying to do in addition to providing good
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reasons for the audience to trust them?
a.
elevate feelings
b.
increase knowledge
c.
decrease resistance
d.
coerce change
14. A speaker who present facts as a means of persuasion is using which appeal?
a.
logos
b.
inventio
c.
eunoia
d.
ethos
15. Which is one of the two contemporary persuasive appeals?
a.
appeals to the speaker’s character
b.
appeals to emotions
c.
appeals to needs
d.
appeals to logic
16. Appeals are the best way to evoke specific emotions and feelings in an argument.
a.
True
b.
False
17. A speaker who presents their qualifications to speak on a topic is using which appeal?
a.
logos
b.
pathos
c.
eunoia
d.
ethos
18. Micah requests an extra fifteen-minute break during his work shift but doesn’t say why he needs this. What
is Micah doing?
a.
making an argument
b.
being persuasive
c.
being coercive
d.
making an appeal
19. Which usually guides how audiences will judge a speaker’s arguments?
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a.
logos
b.
ethos
c.
eunoia
d.
pathos
20. Because fraud typically involves a person’s identity, it is related to ethos.
a.
True
b.
False
21. If a person calls to another to think, do, or believe something, that person is:
a.
making an argument.
b.
using propaganda.
c.
making an appeal.
d.
being coercive.
22. What are appeals to character traits, such as qualifications, called?
a.
logos
b.
inventio
c.
eunoia
d.
ethos
23. Which scenario BEST exemplifies the concept of using a scare tactic?
a.
Brad tells an audience that if its members vote for his opponent, they will be voting to destroy the
earth.
b.
Jaime tells an audience that he is the best computer programmer in the country.
c.
Carlos tells an audience that he used to be in the Central Intelligence Agency, but he never was.
d.
Nate tells an audience that his competitor violates labor laws, even though he can’t prove this.
24. Ethical attempts to influence someone’s beliefs, attitudes, or values are usually done to:
a.
inspire action.
b.
encourage empowerment.
c.
force a certain outcome.
d.
inform others.
25. Which is always considered a form of unethical persuasion?
a.
rhetoric
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b.
emotional appeals
c.
scare tactics
d.
coercion
26. Elbert requests a cash bonus from his supervisor. As part of his request, he points out that he brought in 20
percent of the new sales in the previous month. This is an example of:
a.
making an argument.
b.
using rhetoric.
c.
being coercive.
d.
using propaganda.
27. Arthur attempts to convince his brother to loan him money by telling him a fabricated story meant to evoke
sympathy. What is this an example of?
a.
scare tactics
b.
audience empowerment
c.
coercion
d.
rhetoric
28. If a speaker evokes feeling without offering a series of reasons, they are:
a.
making an emotional appeal.
b.
making a persuasive argument.
c.
using propaganda.
d.
using scare tactics.
29. Who first advanced the appeal in the theory of oratory?
a.
Aristotle
b.
Plato
c.
Abraham Maslow
d.
Sigmund Freud
30. Who came to believe that people are fundamentally driven by basic human needs?
a.
Plato
b.
Aristotle
c.
Sigmund Freud
d.
Abraham Maslow
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31. Rosalind asks Jack, “Would you like to go to dinner with me?” This is BEST defined as an example of:
a.
coercion.
b.
an argument.
c.
persuasion.
d.
an appeal.
32. If a speaker tries to persuade members of the audience by threatening their safety, which emotional appeal
has the speaker made?
a.
propaganda
b.
scare tactic
c.
fraud
d.
inventio
33. When a speaker addresses another person with the intent to influence, the speaker is being coercive.
a.
True
b.
False
34. Logos appeals to an audience’s:
a.
emotions.
b.
thought processes.
c.
wisdom or character.
d.
expectations.
35. In order to get citizens to evacuate a city with severe flooding, the TV meteorologist repeatedly stresses that
the flooding can be life-threatening. Which emotional appeal is this?
a.
propaganda
b.
fraud
c.
scare tactics
d.
ethos
36. According to current theories of motivation, a persuasive speaker is more likely to be successful if they:
a.
make a strong appeal to emotion, particularly fear.
b.
show listeners how they benefit from changing.
c.
convince the audience that they are an expert on the topic.
d.
speak loudly and with confidence.
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37. It is easier to change someone’s attitudes than someone’s beliefs.
a.
True
b.
False
38. When speaking to an audience, Jayden emphasizes that he cares about the well-being of his audience
members. In which way is Jayden attempting to create ethos?
a.
by demonstrating practical wisdom
b.
by showing that he is a good person
c.
by showing goodwill toward the audience
d.
by demonstrating fairness and rationality
39. Who argued that ethical rhetoric depends on the character of the speaker?
a.
Plato
b.
Aristotle
c.
Abraham Maslow
d.
Sigmund Freud
40. According to Abraham Maslow, which is a higher-order need?
a.
shelter
b.
food
c.
self-esteem
d.
safety
41. Lily asks a friend to go to dinner with her. As part of her request, she notes that she heard that Erio’s
Ristorante is really good and she has a coupon for half off the entire bill. What is this an example of?
a.
coercion
b.
argument
c.
rhetoric
d.
propaganda
42. According to Aristotle, techne is one of the three means or ways to persuade.
a.
True
b.
False
43. Carlos tells an audience a story of how he applied prudence to a situation. In which way is Carlos attempting
to create ethos?
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a.
by demonstrating practical wisdom
b.
by showing that he is a good person
c.
by showing goodwill toward the audience
d.
by demonstrating fairness and rationality
44. When speaking to an audience, Sydney tells a story about how she canceled an interview for her dream job
to help a friend in crisis. In which way is she attempting to create ethos?
a.
by demonstrating practical wisdom
b.
by showing that she is a good person
c.
by showing goodwill toward the audience
d.
by demonstrating fairness and rationality
45. What are appeals to the audience’s feelings called?
a.
ethos
b.
eunoia
c.
pathos
d.
inventio
46. Values can be changed only through:
a.
constant reinforcement.
b.
strong emotional appeals.
c.
coercion.
d.
reasoned arguments.
47. Appealing to others also requires a certain level of:
a.
responsibility.
b.
reliability.
c.
coercion.
d.
false advertising.
48. Although persuasive speaking is the most complicated contemporary speaking genre, it is not necessarily
the most widely used.
a.
True
b.
False
49. Someone who makes a reasoned claim or series of claims that is supported by evidence is:
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a.
engaging in manipulation.
b.
engaging in coercion.
c.
making an appeal.
d.
making an argument.
50. Which scenario BEST exemplifies making an argument?
a.
Reagan tells her friend, “I’ve started putting aside some money each week for a vacation.”
b.
Michelle tells her teenage son, “If you don’t get a job, I’m taking away your car privileges.”
c.
Tasha says to her spouse, “We have been spending a lot of money on car repairs. I think it’s time to
buy a new car.”
d.
Luna says to her boss, “I think you should give me a raise.”
51. In a political election, Ingrid sponsors advertisements that include deliberately misleading information about
her candidate. Which type of emotional appeal is this?
a.
scare tactics
b.
propaganda
c.
fraud
d.
coercion
52. Gus threatens to give stores a poor online review if they do not accept items he wants to return for a refund.
What is this an example of?
a.
audience empowerment
b.
argument
c.
coercion
d.
rhetoric
53. In contemporary times, rhetoric is the study of ways in which speaking and writing:
a.
are inherently immoral.
b.
influence people to do or think what they otherwise would not do or think.
c.
request the attention of others.
d.
provide a reasoned claim or set of claims.
54. According to Aristotle, the means of persuasion are appeals to basic human needs and appeals to self-
interest.
a.
True
b.
False
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55. When giving a speech on crocheting, Evan is sure to note the large number of mittens he has crocheted.
Which type of appeal is this?
a.
logos
b.
inventio
c.
pathos
d.
ethos
56. Which components of persuasion was Aristotle wary of?
a.
ethos
b.
logos
c.
eunoia
d.
pathos
57. Both appeals and arguments have psychological dimensions.
a.
True
b.
False
58. What are appeals to reasoning or structure called?
a.
logos
b.
eunoia
c.
ethos
d.
inventio
59. According to Aristotle, one way in which speakers can demonstrate their character and create ethos toward
the audience is by:
a.
demonstrating practical wisdom.
b.
avoiding attempts at persuasion.
c.
including compelling facts and statistics.
d.
using evocative language.
60. Ethos refers to appeals to feelings.
a.
True
b.
False
61. Sam tries to influence another person’s behavior by threatening the person. What tactic is he using to inspire
change?
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a.
propaganda
b.
fear appeal
c.
ad hominem fallacy
d.
Aristotle’s rhetorical triangle
62. According to Abraham Maslow, a human’s most basic needs involve:
a.
self-esteem.
b.
self-actualization.
c.
socialization.
d.
survival.
63. Hailey is making a speech that tries to influence others. What type of contemporary speech is she making?
a.
celebratory
b.
persuasive
c.
informative
d.
judicial
64. A commercial on television claims that a mouthwash eliminates embarrassing bad breath and features a man
in a long lab coat who claims to be a dentist. If the man is actually an actor, which suspicious emotional appeal
has occurred?
a.
scare tactics
b.
propaganda
c.
fraud
d.
eunoia
65. Kiyana’s professor tells her that her draft presentation overemphasizes pathos. Which elements will she most
likely need to reevaluate?
a.
her background and credentials
b.
her general structure and flow
c.
her statistics and supporting data
d.
her word choice and illustrations
66. Which statement about arguments and appeals is true?
a.
Using arguments enhances a speaker’s credibility, whereas using appeals degrades the speaker’s
trustworthiness.
b.
Speakers use arguments when the reasoning does not need to be explicitly stated, and they use
appeals to be explicit.
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c.
Arguments involve negatives, such as disagreements, whereas appeals focus on positives.
d.
Arguments are meant to promote thinking and reasoning, whereas appeals more directly inspire
feelings.
67. Which suspicious emotional appeal may also be called false advertising?
a.
scare tactics
b.
propaganda
c.
fraud
d.
coercion
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