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Chapter 15: Persuasive Speaking
Copyright Cengage Learning. Powered by Cognero.
Page 1
1. The question which addresses the merit or morality of an object, action, or belief is the:
a.
question of policy
b.
question of value
c.
question of fact
d.
question of truth
ANSWER:
b
POINTS:
1
DIFFICULTY:
Medium
REFERENCES:
pg. 288
NATIONAL STANDARDS:
United States - AACSB: Communication - AACSB: Technology
TOPICS:
Types of persuasive speeches.
2. The following specific purpose statement reflects which type of persuasive question: "To persuade my audience to
believe a massive meteorite strike caused the extinction of the dinosaurs."
a.
question of policy
b.
question of value
c.
question of fact
d.
question of truth
ANSWER:
c
POINTS:
1
DIFFICULTY:
Medium
REFERENCES:
pg. 288
NATIONAL STANDARDS:
United States - AACSB: Communication - AACSB: Technology
TOPICS:
Types of persuasive speeches.
3. This strategy of addressing opposing arguments actually helps enhance speaker credibility.
a.
a two-sided message
b.
appealing to fear
c.
passive agreement
d.
using counter arguments
ANSWER:
d
POINTS:
1
DIFFICULTY:
Medium
REFERENCES:
pg. 307
NATIONAL STANDARDS:
United States - AACSB: Communication - AACSB: Technology
TOPICS:
Emotion and persuasion
4. As Haseem spoke the audience realized that he was very knowledgeable about the topic and his credibility increased.
What kind of credibility was Haseem receiving?
a.
initial
b.
derived
c.
terminal
d.
ethical
Name:
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Date:
Chapter 15: Persuasive Speaking
Copyright Cengage Learning. Powered by Cognero.
Page 2
ANSWER:
b
POINTS:
1
DIFFICULTY:
Hard
REFERENCES:
pg. 301
NATIONAL STANDARDS:
United States - AACSB: Communication - AACSB: Technology
TOPICS:
Evidence and persuasion
5. "The problems of wildlife overpopulation, disease and other negative consequences caused by feeding big game
wildlife can be solved by keeping unnatural food sources away from wild animals." This thesis statement reflects which
persuasive pattern of organization?
a.
problem-cause-solution
b.
topical
c.
problem-solution
d.
Monroe's Motivated Sequence
ANSWER:
a
POINTS:
1
DIFFICULTY:
Hard
REFERENCES:
pg. 295
NATIONAL STANDARDS:
United States - AACSB: Communication - AACSB: Technology
TOPICS:
Organization of speeches on question of fact
6. “Internal mental states” that focus on feeling are called:
a.
behaviors
b.
bodily states
c.
emotions
d.
cognitive states
ANSWER:
c
POINTS:
1
DIFFICULTY:
Medium
REFERENCES:
pg. 303
NATIONAL STANDARDS:
United States - AACSB: Communication - AACSB: Technology
TOPICS:
Emotion and persuasion
7. You are more persuasive when you present well-known, popular arguments.
a.
True
b.
False
ANSWER:
False
POINTS:
1
DIFFICULTY:
Medium
REFERENCES:
pg. 300
NATIONAL STANDARDS:
United States - AACSB: Communication - AACSB: Technology
TOPICS:
Evidence and persuasion
Name:
Class:
Date:
Copyright Cengage Learning. Powered by Cognero.
Page 3
8. A two-sided message is used to address two sides of an issue, refuting one side to prove the other is better.
a.
True
b.
False
ANSWER:
True
POINTS:
1
DIFFICULTY:
Medium
REFERENCES:
pg. 307
NATIONAL STANDARDS:
United States - AACSB: Communication - AACSB: Technology
TOPICS:
Emotion and persuasion
9. The goal of a call to action is persuade the audience to agree with you and do something about it.
a.
True
b.
False
ANSWER:
True
POINTS:
1
DIFFICULTY:
Easy
REFERENCES:
pg. 294
NATIONAL STANDARDS:
United States - AACSB: Communication - AACSB: Technology
TOPICS:
Organization of speeches on question of policy
10. Successful persuasion involves the speaker using evidence fairly and strategically for the best results.
a.
True
b.
False
ANSWER:
True
POINTS:
1
DIFFICULTY:
Medium
REFERENCES:
pg. 307
NATIONAL STANDARDS:
United States - AACSB: Communication - AACSB: Technology
TOPICS:
Emotion and persuasion
11. Appeals to emotions need to be balanced because they are so powerful and personal.
a.
True
b.
False
ANSWER:
True
POINTS:
1
DIFFICULTY:
Medium
REFERENCES:
pg. 303
NATIONAL STANDARDS:
United States - AACSB: Communication - AACSB: Technology
TOPICS:
Emotion and persuasion
12. A(n) ____________________ is a speech whose message attempts to change or reinforce an audience's thoughts,
feelings, or actions.
ANSWER:
persuasive speech
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