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Students can choose from the following: Visual aids help gain and maintain audience
attention; Visual aids help audience recall information; Visual aids help explain and clarify
information; Visual aids may increase persuasiveness and enhance credibility; Visual aids
may reduce nervousness.
United States – AACSB: Communication – AACSB: Technology
Why visual aids are important
19. List three guidelines for using handouts effectively.
Mark the points you want to emphasize; Distribute the handout before or after a meeting;
Remember that the handout supplements the message.
United States – AACSB: Communication – AACSB: Technology
20. List two guidelines for using video and audio clips effectively.
Keep the clip brief; Cue and edit the video or audio segment and don’t compete with your
video or audio clip.
United States – AACSB: Communication – AACSB: Technology
Why visual aids are important
21. List two guidelines for effectively using whiteboards, smartboards, and flip charts.
Write neatly and legibly; Speak to the audience, not to the board.
United States – AACSB: Communication – AACSB: Technology
22. List and define the four different types of graphs.
Bar graph, bar that compares quantities at a specific moment in time.
Line graph, graph that shows trends over time.
Pie Graph, Graph that shows the relative proportions of parts of a whole.
Picture graph, Graph that presents information in pictures or images.