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Chapter 11: Visual Aids
Copyright Cengage Learning. Powered by Cognero.
Page 1
1. A type of visual aid that can be seen or touched is called a(n):
a.
object
b.
overhead
c.
slide
d.
video tape
ANSWER:
a
POINTS:
1
DIFFICULTY:
Easy
REFERENCES:
pg. 212
NATIONAL STANDARDS:
United States - AACSB: Communication - AACSB: Technology
TOPICS:
Why visual aids are important
2. Add this to your visual aids to generate a mood, help differentiate items, and emphasize a hierarchy:
a.
drawings
b.
text
c.
color
d.
maps
ANSWER:
c
POINTS:
1
DIFFICULTY:
Easy
REFERENCES:
pg. 216
NATIONAL STANDARDS:
United States - AACSB: Communication - AACSB: Technology
TOPICS:
What to show on a visual aid
3. The visual relationship between items on your visual aid is called:
a.
color.
b.
depth.
c.
balance.
d.
harmony.
ANSWER:
c
POINTS:
1
DIFFICULTY:
Medium
REFERENCES:
pg. 223
NATIONAL STANDARDS:
United States - AACSB: Communication - AACSB: Technology
TOPICS:
Guidelines for effective use of visual aids
4. Use this visual aid choice when it is necessary to show the physical layout of features like roads, rivers and towns.
a.
a graph
b.
maps
c.
charts
d.
an audiotape
ANSWER:
b
POINTS:
1
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Copyright Cengage Learning. Powered by Cognero.
Page 4
13. Mark the points you want to ____________________ on a handout.
ANSWER:
emphasize
POINTS:
1
DIFFICULTY:
Medium
REFERENCES:
pg. 214
NATIONAL STANDARDS:
United States - AACSB: Communication - AACSB: Technology
TOPICS:
Types of visual aids
14. A(n) ____________________ chart illustrates the structure of groups.
ANSWER:
organizational chart
POINTS:
1
DIFFICULTY:
Medium
REFERENCES:
pg. 216
NATIONAL STANDARDS:
United States - AACSB: Communication - AACSB: Technology
TOPICS:
What to show on a visual aid
15. If you decide to use a list as a visual aid, you must remember to make it ____________________ and
____________________.
ANSWER:
brief; balanced
balanced, brief
POINTS:
1
DIFFICULTY:
Medium
REFERENCES:
pg. 215
NATIONAL STANDARDS:
United States - AACSB: Communication - AACSB: Technology
TOPICS:
What to show on a visual aid
16. In order to help audiences keep track of your ideas, put a ________________ in boldface type at the top of your list.
ANSWER:
heading
POINTS:
1
DIFFICULTY:
Easy
REFERENCES:
pg. 215
NATIONAL STANDARDS:
United States - AACSB: Communication - AACSB: Technology
TOPICS:
What to show on a visual aid
17. ____________________ is the relationship between the visual elements and the space they are arranged in.
ANSWER:
Balance
POINTS:
1
DIFFICULTY:
Medium
REFERENCES:
pg. 223
NATIONAL STANDARDS:
United States - AACSB: Communication - AACSB: Technology
TOPICS:
Guidelines for effective use of visual aids
18. List three reasons visual aids are important.
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Class:
Date:
Chapter 11: Visual Aids
Copyright Cengage Learning. Powered by Cognero.
Page 5
ANSWER:
Students can choose from the following: Visual aids help gain and maintain audience
attention; Visual aids help audience recall information; Visual aids help explain and clarify
information; Visual aids may increase persuasiveness and enhance credibility; Visual aids
may reduce nervousness.
POINTS:
1
DIFFICULTY:
Medium
REFERENCES:
pg. 208-210
NATIONAL STANDARDS:
United States - AACSB: Communication - AACSB: Technology
TOPICS:
Why visual aids are important
19. List three guidelines for using handouts effectively.
ANSWER:
Mark the points you want to emphasize; Distribute the handout before or after a meeting;
Remember that the handout supplements the message.
POINTS:
1
DIFFICULTY:
Medium
REFERENCES:
pg. 214
NATIONAL STANDARDS:
United States - AACSB: Communication - AACSB: Technology
TOPICS:
Types of visual aids
20. List two guidelines for using video and audio clips effectively.
ANSWER:
Keep the clip brief; Cue and edit the video or audio segment and don't compete with your
video or audio clip.
POINTS:
1
DIFFICULTY:
Medium
REFERENCES:
pg. 210
NATIONAL STANDARDS:
United States - AACSB: Communication - AACSB: Technology
TOPICS:
Why visual aids are important
21. List two guidelines for effectively using whiteboards, smartboards, and flip charts.
ANSWER:
Write neatly and legibly; Speak to the audience, not to the board.
POINTS:
1
DIFFICULTY:
Medium
REFERENCES:
pg. 214
NATIONAL STANDARDS:
United States - AACSB: Communication - AACSB: Technology
TOPICS:
Types of visual aids
22. List and define the four different types of graphs.
ANSWER:
Bar graph, bar that compares quantities at a specific moment in time.
Line graph, graph that shows trends over time.
Pie Graph, Graph that shows the relative proportions of parts of a whole.
Picture graph, Graph that presents information in pictures or images.
POINTS:
1
DIFFICULTY:
Hard
REFERENCES:
pg. 217
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