HTML Special Feature 1 – Attracting Visitors to Your Web Site
MULTIPLE CHOICE
1. The ____ is a compressed format that allows computers to display and manipulate text.
a.
SEO
c.
UTF
b.
W3C
d.
FTP
2. ____ is the process of improving the amount of traffic that you get on your Web site.
a.
URL management
c.
HTMLx
b.
Web optimization
d.
SEO
3. ____ contains trusted public information regarding Internet domain name registration services.
a.
The W3C
c.
The NSF
b.
InterNIC
d.
DNS
4. A ____ name is the server name portion of the URL.
a.
domain
c.
machine
b.
target
d.
path
5. ____ Web hosting is less expensive than other options because you do not have to pay for a dedicated
server to host just your Web site.
a.
SEO
c.
Virtual
b.
Optimized
d.
Indexed
TRUE/FALSE
1. A Web site is an active marketing tool.
2. UTF-16 is the preferred encoding standard for Web pages, e-mail, and other applications.
3. Visitors often look at the description in the meta tag to determine whether they want to click that
particular link (or URL) from the list of URLs that the search engine displays.
4. Optimizing a Web site involves editing the content and HTML in the Web page to increase its
relevance to specific keywords and to remove barriers to the page indexing functions of search
engines.
5. Search engines use meta tag descriptions to find your Web pages, while they display meta tag
keywords next to the respective Web page URLs.
6. The W3C is responsible for managing and coordinating the Domain Name System to ensure that every
Internet address is unique, and that all users of the Internet can find all valid addresses.
7. There are currently six companies that provide Web hosting services.
8. Publishing your Web site means transferring your files to the Web server.
9. One way to advertise your Web site is to negotiate reciprocal links in which you agree to link to a Web
site if they agree to link to your Web site.
10. It is a good idea to register your site with search engines that specialize in subject matter related to
your Web site.