21. In the long run, the success of a company is built on
a company’s commitment to be on the leading edge of technology.
its efficiency in operations.
long-term relationships with customers built on mutual respect and cooperation that leads
to repeat purchasing.
a company’s ability to negotiate with suppliers and vendors.
innovative integrated marketing communications programs.
22. About how many consumers said they would be likely to switch to brands associated with a good
cause, if price and quality were not compromised?
23. Employee commitment develops from
employees who believe their future is tied to that of the organization and are willing to
make personal sacrifices for the organization.
paying the best wages in the industry.
working in a team-based organization.
the reality that unemployment is on the rise, and people are lucky to have good jobs
offering child care to working mothers and fathers.
24. Which type of investor causes the most problems for CEOs when developing strategic plans?
Shareholders seeking short-term gains
Shareholders willing to sacrifice short-term gains for long-term income
Global investors who do not understand the business
25. Overall, evidence supports that social responsibility
is unrelated to the performance of a business.
is good for a firm’s reputation, but has little effect on performance.
negatively affects a firm’s performance because it increases costs and reduces profits.
is positively associated with return on investment, return on assets, and sales growth.
works well in theory, but is hard to implement in business.