Purge Purifying Systems, which manufactures filtration systems for industries, has
entered into a U. S. $50 million deal with Fabon Fabrics Inc. During a negotiating session,
Alex, a member of the sales team reacted, “Who are you trying to kid? You need our
company’s filtration systems to maintain your product quality. You have to pay an extra
$20 per system and just cut costs somewhere else.” Monroe, the team leader of the sales
team interrupted him and said, “Now wait a minute. These are our friends you are talking
to. How about we only charge $10 extra per system and split the shipping charges with
you? Does that not sound fair?” Identify the win-lose strategy adopted by the sales team
of Purge Purifying Systems.
Clare, a florist, opened a new store and wanted to purchase a new refrigeration display
cabinet for fresh-flower arrangements. She entered into a deal with Alpha Refrigeration
Systems for two refrigeration units at $600 each. But, after delivering the units, the
salesperson demanded another $100 as delivery charges, which was not mentioned in the
deal. Identify the win-lose strategy used by the salesperson.