Compare the chase versus level strategy options.
Nike is the world’s largest athletic brand. Its innovative and broad product line helps
drive sales, however a large majority of those sales are in the footwear business. Most
of Nike’s goods are produced overseas in low-cost factories and then imported to the
final market. Nike currently has many of the top U.S. athletes under contract (Michael
Jordon, Tiger Woods, Dwayne Wade) but international sales are still small in emerging
markets. However, many competitors have attempted to copy Nike’s business model
(high-value branded products manufactured at low-cost), including Adidas and Reebok,
while many retailers have attempted to pass on the low-cost pressure of retail
consumers. Perform a SWOT analysis for Nike.