7) The advertising manager for Roadside Restaurants, Inc., needs to decide whether to
spend this month’s budget for advertising on print media, television, or a mixture of the
two. She estimates that the cost per thousand “hits” (readers or viewers) will vary
depending upon the success of the new cable television network she plans to use, as
follows:
For what range of probability that the new cable network will be successful will she
select the television media strategy?
A.0-.4
B.0-.55
C..4-.7
D..55-1
E..7-1
8) “Total productive maintenance” is best described as:
A.avoiding all breakdown maintenance.
B.doing a great deal of preventive maintenance to try to avoid breakdown maintenance.
C.a JIT approach that takes advantage of cross-training.
D.extending preventive maintenance back to design.
E.none of these.
9) Given an actual demand of 105, a forecasted value of 97, and an alpha of .4, the
simple exponential smoothing forecast for the next period would be:
A.80.8.
B.93.8.
C.100.2.
D.101.8.
E.108.2.