14) just before an election, a political candidate wants to create a positive image that
will persuade voters who are still undecided to vote for her. she should:
a.give a long speech on tv, making logical arguments for her positions
b.run ads with endorsements from a wide array of well-liked celebrities
c.debate her opponent on the night before the election
d.take ads in the paper that show her detailed positions on the issues
15) which of the following statements is most accurate regarding personality stability?
a.people usually experience many characteristic adaptations throughout life, which can
cause substantial changes in personality over time.
b.personality tends to be stable in adulthood, but can be predicted only from about age
15 or older.
c.personality has a biological basis in infant temperament that influences personality
throughout the life span.
d.personality is mostly influenced by social roles and norms, so it is difficult to predict
accurately.
16) positive punishment and negative punishment are similar in that both:
a.produce an increase in behavior
b.produce a decrease in behavior
c.involve the administration of a stimulus
d.involve the removal of a stimulus
17) biological factors play a role in mental disorders. which of the following is not a
piece of evidence provided in your textbook to support this idea?
a.medications developed for conditions other than mental disorders have provided clues
linking neurotransmitters to certain mental disorders.
b.fraternal twins are eight times more likely to have the same mental disorders as are
unrelated strangers.
c.exposure to environmental toxins in childhood and adolescence is associated with
mental disorders.
d.pet scans demonstrate that some brain regions function differently in people with
mental disorders.