Executives acquire information about external opportunities and strengths from a
variety of reports, including budgets, financial ratios, profit and loss statements, and
surveys of employee attitudes and satisfaction.
a. True
b. False
One of the first characteristics or points of a successful business plan is:
a. a profile of potential customers and market needs.
b. demonstrate a clear, compelling vision that creates an air of excitement.
c. the key ingredient of the business that will attract million of customers.
d. the entrepreneur’s background and role in the company.
e. essential information about funding received so far.
A new drug has not been approved by the FDA to sell in the U.S. because further testing
is needed. The company has a chance to sell its product in another country immediately
to start recovering the costs of R & D and production three years ahead of time. This
example places the decision in which of the categories from the text?