An investor is considering in which of two start-up companies to invest. The investor
has faith in the industrial organization model of above-average returns and is using its
concepts to make a decision. Both start-up companies propose to manufacture
health-focused foods with such characteristics as low salt, low sugar, high fiber, and no
artificial additives. RexRich Foods has a business strategy of producing a differentiated
product for which consumers will pay more. Green Pastures Foods is in the
health-foods industry because of its internal culture and commitment to healthful
lifestyles. Which firm will the investor feel is most consistent with the model of
industrial organization?
a. Green Pastures Foods
b. RexRich Foods
c. Both firms are consistent with the I/O approach.
d. At the entrepreneurial stage, the model which companies follow is not important.
Several months ago, a restaurant developed a new appetizer that is a hit with customers.
Many customers go to the restaurant just for the appetizer, and it was at the center of a
recent highly positive review by a food critic. Preparation involves common ingredients
and average culinary skills but requires a very high oven temperature, which
significantly increases utility costs. Several competing restaurants have since added
their own version of the appetizer to their menu. Which criterion for assessing
capabilities/core competencies is met?
a. The restaurant has the capability to develop something that is valuable.
b. The restaurant has the capability to develop something that is rare.
c. The restaurant has the capability to develop something that is costly to imitate.