Which of the following is NOT one of the principal components of strategic
significance in the PESTEL analysis?
A. Political factors including the extent to which government intervenes in the economy
B. Economic conditions that include the general economic climate and specific factors
such as interest rates, inflation rate, and unemployment rate, as well as conditions in the
stock and bond markets that can affect consumer confidence
C. Sociocultural forces including societal values, attitudes, cultural factors, and
lifestyles that impact business
D. Technological factors that include the pace of change and technical developments
that have the potential for impacting society
E. Environmental forces that include the competitive structure, the degree of industry
fragmentation, and the mobility barriers that inhibit business
Answer:
A pharmaceutical giant acquires a manufacturer of rare specialty drugs to improve its
falling share prices and invests all its wealth into the deal. Due to a deficit, it agrees to
do a joint venture for the acquisition and involves a major automobile giant to fund the
deal. After a rocky start, the companies now have a strong market position and generate
good profits. Which of the following regarding the company’s strategy is true?
A. It fails the Performance test.
B. It fails the Competitive Advantage and the Fit tests.
C. It is a winning strategy.