Techniques used to monitor external environments include:
a. hiring scanning organizations.
b. hiring the competitive intelligence professionals.
c. government reports.
d. professional journals.
e. all of these.
Which of the following would be the best way for One-Hit-Wonder to decrease its
uncertainty?
Scenario – Melissa Hill
Melissa Hill, sales manager for One-Hit-Wonder Record Company, was trying to create
a new strategy to turn around the declining record sales the company was facing.
Melissa needed to find a way to find out what the customers really wanted, since
One-Hit-Wonder didn’t have accurate information like the competitors did. It was
imperative that she find the correct strategy and information because the company was
in financial trouble. The company’s President wanted all employees to help find
information and work as a team to develop better relationships that might help the
company. He also stated that he wanted the company to remain an independent
company. Melissa realized that through hard work and team efforts, the company could
get back on its feet as soon as they got reliable information.
a. To create boundary-spanning roles
b. To eliminate interorganizational partnerships
c. To merge with another company
d. To create a joint venture
e. None of these