PRST 756 Quiz 2

subject Type Homework Help
subject Pages 8
subject Words 1069
subject Authors Kathleen R. Allen

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page-pf1
Business models can change by:
a. Incrementally expanding the existing model geographically
b. Revitalizing an established model
c. Taking an existing model into a new area
d. All of the above
e. A and C only
Poor execution in product development results in missed opportunities to enter the
market at a quiet time without immediate competition.
a. True
b. False
Robert Chambers used the ____ organizational structure as a vehicle to help
low-income people make better purchasing decisions when it came to cars.
a. new venture
b. socially responsible
c. startup
d. corporate
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e. nonprofit
The quantity of raw materials or parts that are purchased is a function of ____,
manufacturing capability, and storage capability.
a. logistics
b. cost
c. customer demand
d. market size
e. suppliers
One advantage of using an inventory management company is:
a. They over see storage
b. They track inventory numbers
c. They ship devices
d. They allow inspection and control of inventory from any computer with Internet
access
e. All of these are correct
page-pf3
The challenges to product development include all of these except:
a. Rising supply chain complexity
b. Increasing costs
c. Global competition
d. Diffusion
e. Increased costs of trade promotions
A high-growth venture cannot be started as a sole proprietorship.
a. True
b. False
Data from the U.S. Census Bureau from 1998 to 2011 demonstrates that the _____ of
the business is more important for job creation than the size of the business.
a. Savvy
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b. b. Age
c. Expertise
d. All of these choices are correct.
e. None of these choices
In the context of patent protection, ____ is knowledge that is publicly available or was
published prior to the date of the invention ï€ that is, before the filing of the patent
application.
a. utility
b. prior art
c. copyright
d. intellectual property
e. None of these choices
Most of the great businesses that have been successful for at least 50 years (companies
such as Walt Disney, Sony, and Merck) did not start with a/an:
a. lot of money
b. need for independence
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c. great idea
d. great team
e. original idea
Discuss/describe the knowledge economy of the 2000s.
Why should someone who is considering starting a business be concerned about her or
his health?
page-pf6
Discuss the fundamental activities involved in creating a business model.
What are the advantages of sole proprietorships?
When venture capitalists scrutinize a new opportunity, they typically evaluate three
things. Identify and discuss each.
page-pf7
Briefly discuss affiliate programs.
Explain the Theory of Constraints.
Define and discuss customer relationship marketing.

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